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BizReport | Ecommerce April 04, 2018

Survey finds digital, traditional shopping inextricably linked

While more shoppers are, indeed, buying products online, that hasn't diminished trips to the local mall or calls to local merchants. In fact, according to new data out from the National Retail Federation and Forrester, digital has become merely another... >>

BizReport | Mobile Marketing February 12, 2015

Expert: Mobile wallets mean more than payments

There is new data out from Forrester underlining the growing importance of mobile wallets for retailers around the globe. According to the research more than half of mobile wallet users want more than a payment options - they want to... >>

BizReport | Advertising April 01, 2014

Study: Advertisers want programmatic education

Programmatic ad buying, or real-time-bidding, has been gaining traction across the online space for more than a year. From a buyer's perspective, programmatic offers better control of price and placement than some other buying options. But new data out from... >>

BizReport | Ecommerce February 04, 2014

Report: Responsive Delivery may be more important than Responsive Design

Responsive Web Design may be a short-term solution to a longer-term problem of strategy. That according to a new report out from Forrester Research and Moovweb which indicates, strategically speaking, responsive delivery could out-perform responsive design in the mobile space.... >>

BizReport | Advertising July 27, 2012

Forrester: TagMan platform pushing 128% ROI increases

A new study out from Forrester shows how the TagMan platform is helping to push campaign ROI higher. TagMan's Tag Management System allows website owners to 'house' the tags used to deploy, manage and track marketing tags. The study found... >>

BizReport | Research April 02, 2012

Forecast: RTB to account for more video ad spending

Real time bidding (RTB) is becoming a growing force in display advertising, but a new forecast from Forrester and SpotXchange predicts it will soon become a force with online video as well. The forecast suggests RTB online video advertising will... >>

BizReport | Advertising January 10, 2012

Forrester: More ad dollars to video through 2016

Look for more advertisers to expand into online video or to push more ad dollars into the video space. Online video, finds Forrester Research, will become a bigger deal for many advertisers through 2016; they expect ad spending to increase... >>

BizReport | Advertising August 29, 2011

Forrester: Interactive ad spend to push $77B by 2016

Look for an explosion to hit interactive advertising by 2016. According to a new Forrester Research forecast, the mediums will reach $77 billion by 2016; that is the same amount that advertisers are currently spending on television ads. Just over... >>

BizReport | Research August 25, 2011

Survey: Retailers like mobile, don't like click-thrus

Tablets and smartphones are flying off store shelves, consumers are increasing their data plans and spending more time consuming content via these devices. That means mobile is ripe for the advertising pick, right? Not so according to many marketers, who... >>

BizReport | Mobile Marketing August 17, 2011

Survey: Mobile users will offer location for relevant information

Local targeted on mobile devices is hot but look for it to get much hotter. As mobile consumers begin using mobiles more often, they are realizing what there is to gain from mobile computing - primarily that more relevant information,... >>

BizReport | Ecommerce March 03, 2011

With ecomm set to soar, merchants need social, optimization

In the world of e-commerce brands and marketers know that site optimization is a key to increasing traffic and conversions. Yet many of these merchants aren't testing. Likewise, merchants who are in the social space have shown increased conversion rates;... >>

BizReport | Research January 11, 2011

Is Twitter a time-waste for brands?

With all the talk about the importance of social networks in the New Year, a recent development may put a pall on socializing for brands. What happened? A new book was released, several celebrities tweeted about it to their masses... >>

BizReport | Research January 04, 2011

Study finds TV time, Online time equal

When it comes to leisure time a shift is occurring with American consumers. According to a recent Forrester Research report US consumers are now spending as much time online as they are with traditional television. Researchers found that consumers are... >>

BizReport | Ecommerce October 05, 2010

Report: Ecommerce brands pushing for global buyers

With the economy still struggling around the globe, retailers are looking abroad to grow their buying audience. According to a recent study from Shop.org and Forrester Research, online retailers are beginning to look for global shoppers for their wares rather... >>

BizReport | Research October 26, 2009

Are you doing enough to promote the customer experience?

Over the past year ,as brands large and small have fought for every consumer purchase, a lot has been said about the customer experience. Study A insists that creating an online customer experience will increase sales. Study B cites information... >>

BizReport | Social Marketing September 16, 2009

Why brands should monitor Twitter - now

When it comes to social networks, Twitter is the current 'in' place. But many brands, businesses and marketers are still avoiding the micro-blogging hotspot. Why? Because they don't understand the concept of micro-blogging or why it is important. The problem?... >>

BizReport | Research August 27, 2009

Managed services up despite economy

Despite the down economy, managed services are getting a boost of late. According to a recent Forrester Research report nearly 20% of IT professionals are purchasing more managed services. Nearly half (47%) of Enterprise respondents and just over one-third (37%)... >>

BizReport | Mobile Marketing June 08, 2009

MMA: Mobile to jump 25% in 2009

The economy may still be in trouble, but mobile marketers are betting on the relatively new medium to help them beat the selling doldrums. According to a new forecast from the Mobile Marketing Association, mobile marketing will increase by 26%... >>

BizReport | Advertising May 13, 2009

Report: Interactive marketing to top $25 billion

Within the next year interactive marketing efforts will increase by 11%, to reach $25.6 billion. The report, from Forrester Research, predicts that by 2014 the interactive spend will top $50 billion.... >>

BizReport | Social Marketing February 28, 2009

Forrester: B2B buyers active in social media

If you're a B2B marketer, and you're not yet using social media, you are a little late arriving at the party, according to a new business report from Forrester Research.... >>

BizReport | Advertising February 10, 2009

Forrester: European ad spend to increase only 10%

The predictions aren't exactly dismal but a recent Forrester Research finds that the online ad spend in Europe will increase only about 10% in 2009; that is down from a 30% increase in 2007. What this means is that while... >>

BizReport | Ecommerce February 04, 2009

What reaction do consumers have to negative reviews?

It's clear from previous research that consumers rely heavily on customer ratings and reviews when making purchase decisions. But, do you know how your site visitors react to reading negative feedback or what they will do next, and do professionally-written... >>

BizReport | Ecommerce January 12, 2009

Ecommerce challenge: make online shopping an experience

As many etailers found over the Christmas holidays, consumers shopped more online but spent less money. As the economy around the globe continues to be tight, many etailers wonder what they can do to keep consumers returning. ... >>

BizReport | Blogs & Content December 11, 2008

Forrester: Consumers don't trust corporate blogs

Corporate blogs and brand social network profiles aren't trusted as much as other sources of information such as print newspapers, Internet portals and personal blogs, according to a recent report from Forrester Research. ... >>

BizReport | Advertising October 09, 2008

Engaged online video viewers not averse to advertising

For an increasing number of people, online video viewing isn't a fad, it's a habit and marketers should be looking to online video advertising to reach engaged and influential audiences, according to recent Forrester Research findings for Veoh Networks. ... >>

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