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BizReport | Ecommerce archives September 12, 2019
Top tips to help retailers make the most of returns
Consumers want more from their return interactions than a new product or a refund on their money. That is a key takeaway from Narvar's State of Online Returns. Their new report finds that, while consumers want the returns process to... >>
BizReport | Internet September 04, 2019
Study finds security key to keeping customers
Real or perceived, security issues are a problem for businesses, and it doesn't matter how big or small. According to a joint Forrester and BitSight report more than one-third (38%) of businesses believe they've lost business because of security issues... >>
BizReport | Ecommerce archives April 04, 2018
Survey finds digital, traditional shopping inextricably linked
While more shoppers are, indeed, buying products online, that hasn't diminished trips to the local mall or calls to local merchants. In fact, according to new data out from the National Retail Federation and Forrester, digital has become merely another... >>
BizReport | Mobile Marketing February 12, 2015
Expert: Mobile wallets mean more than payments
There is new data out from Forrester underlining the growing importance of mobile wallets for retailers around the globe. According to the research more than half of mobile wallet users want more than a payment options - they want to... >>
BizReport | Advertising archives April 01, 2014
Study: Advertisers want programmatic education
Programmatic ad buying, or real-time-bidding, has been gaining traction across the online space for more than a year. From a buyer's perspective, programmatic offers better control of price and placement than some other buying options. But new data out from... >>
BizReport | Ecommerce archives February 04, 2014
Report: Responsive Delivery may be more important than Responsive Design
Responsive Web Design may be a short-term solution to a longer-term problem of strategy. That according to a new report out from Forrester Research and Moovweb which indicates, strategically speaking, responsive delivery could out-perform responsive design in the mobile space.... >>
BizReport | Advertising archives July 27, 2012
Forrester: TagMan platform pushing 128% ROI increases
A new study out from Forrester shows how the TagMan platform is helping to push campaign ROI higher. TagMan's Tag Management System allows website owners to 'house' the tags used to deploy, manage and track marketing tags. The study found... >>
BizReport | Research archives April 02, 2012
Forecast: RTB to account for more video ad spending
Real time bidding (RTB) is becoming a growing force in display advertising, but a new forecast from Forrester and SpotXchange predicts it will soon become a force with online video as well. The forecast suggests RTB online video advertising will... >>
BizReport | Advertising archives January 10, 2012
Forrester: More ad dollars to video through 2016
Look for more advertisers to expand into online video or to push more ad dollars into the video space. Online video, finds Forrester Research, will become a bigger deal for many advertisers through 2016; they expect ad spending to increase... >>
BizReport | Advertising archives August 29, 2011
Forrester: Interactive ad spend to push $77B by 2016
Look for an explosion to hit interactive advertising by 2016. According to a new Forrester Research forecast, the mediums will reach $77 billion by 2016; that is the same amount that advertisers are currently spending on television ads. Just over... >>
BizReport | Research archives August 25, 2011
Survey: Retailers like mobile, don't like click-thrus
Tablets and smartphones are flying off store shelves, consumers are increasing their data plans and spending more time consuming content via these devices. That means mobile is ripe for the advertising pick, right? Not so according to many marketers, who... >>
BizReport | Mobile Marketing August 17, 2011
Survey: Mobile users will offer location for relevant information
Local targeted on mobile devices is hot but look for it to get much hotter. As mobile consumers begin using mobiles more often, they are realizing what there is to gain from mobile computing - primarily that more relevant information,... >>
BizReport | Ecommerce archives March 03, 2011
With ecomm set to soar, merchants need social, optimization
In the world of e-commerce brands and marketers know that site optimization is a key to increasing traffic and conversions. Yet many of these merchants aren't testing. Likewise, merchants who are in the social space have shown increased conversion rates;... >>
BizReport | Research archives January 11, 2011
Is Twitter a time-waste for brands?
With all the talk about the importance of social networks in the New Year, a recent development may put a pall on socializing for brands. What happened? A new book was released, several celebrities tweeted about it to their masses... >>
BizReport | Research archives January 04, 2011
Study finds TV time, Online time equal
When it comes to leisure time a shift is occurring with American consumers. According to a recent Forrester Research report US consumers are now spending as much time online as they are with traditional television. Researchers found that consumers are... >>
BizReport | Ecommerce archives October 05, 2010
Report: Ecommerce brands pushing for global buyers
With the economy still struggling around the globe, retailers are looking abroad to grow their buying audience. According to a recent study from Shop.org and Forrester Research, online retailers are beginning to look for global shoppers for their wares rather... >>
BizReport | Research archives October 26, 2009
Are you doing enough to promote the customer experience?
Over the past year ,as brands large and small have fought for every consumer purchase, a lot has been said about the customer experience. Study A insists that creating an online customer experience will increase sales. Study B cites information... >>
BizReport | Social Marketing September 16, 2009
Why brands should monitor Twitter - now
When it comes to social networks, Twitter is the current 'in' place. But many brands, businesses and marketers are still avoiding the micro-blogging hotspot. Why? Because they don't understand the concept of micro-blogging or why it is important. The problem?... >>
BizReport | Research archives August 27, 2009
Managed services up despite economy
Despite the down economy, managed services are getting a boost of late. According to a recent Forrester Research report nearly 20% of IT professionals are purchasing more managed services. Nearly half (47%) of Enterprise respondents and just over one-third (37%)... >>
BizReport | Mobile Marketing June 08, 2009
MMA: Mobile to jump 25% in 2009
The economy may still be in trouble, but mobile marketers are betting on the relatively new medium to help them beat the selling doldrums. According to a new forecast from the Mobile Marketing Association, mobile marketing will increase by 26%... >>
BizReport | Advertising archives May 13, 2009
Report: Interactive marketing to top $25 billion
Within the next year interactive marketing efforts will increase by 11%, to reach $25.6 billion. The report, from Forrester Research, predicts that by 2014 the interactive spend will top $50 billion.... >>
BizReport | Social Marketing February 28, 2009
Forrester: B2B buyers active in social media
If you're a B2B marketer, and you're not yet using social media, you are a little late arriving at the party, according to a new business report from Forrester Research.... >>
BizReport | Advertising archives February 10, 2009
Forrester: European ad spend to increase only 10%
The predictions aren't exactly dismal but a recent Forrester Research finds that the online ad spend in Europe will increase only about 10% in 2009; that is down from a 30% increase in 2007. What this means is that while... >>
BizReport | Ecommerce archives February 04, 2009
What reaction do consumers have to negative reviews?
It's clear from previous research that consumers rely heavily on customer ratings and reviews when making purchase decisions. But, do you know how your site visitors react to reading negative feedback or what they will do next, and do professionally-written... >>
BizReport | Ecommerce archives January 12, 2009
Ecommerce challenge: make online shopping an experience
As many etailers found over the Christmas holidays, consumers shopped more online but spent less money. As the economy around the globe continues to be tight, many etailers wonder what they can do to keep consumers returning. ... >>
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