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BizReport | Advertising September 28, 2016

Ad Roundup: Email and experience tools

In today's advertising roundup, two new tools for email and another for experience which should better engage brands and customers.... >>

BizReport | Ecommerce September 07, 2016

BTS Wrap: In-store remains hotter than online

When it comes to buying back to school products, the in-store shoppers continue to outweigh those heading online. That's the word from a new Foresee report which notes that most BTS shoppers (72%) did their shopping in physical stores. ... >>

BizReport | Ecommerce November 01, 2013

Customer experience the focus of ForeSee platform

Following up on the trend of customer experience, ForeSee has launched a platform set up to help brands ensure a quality customer experience across channels. Called cx360, the platform includes executive portals, advanced analytics and insights geared to helping advertisers... >>

BizReport | Social Marketing July 16, 2013

ForeSee: Detractors may not have as much influence

The big takeaway from new data out today from ForeSee: the detractor portion of Net Promoter Scores may be overestimated. As in very overestimated. According to the data brand detractors in categories may be overestimated more than 500%.... >>

BizReport | Advertising May 06, 2013

ForeSee launches WOM measurement tool

A new tool out from ForeSee takes Net Promoter Scores (NPS) to another level by incorporating word of mouth. Called the Word of Mouth Index (WoMI), the solution offers deeper measurements of WOM channels so that brands have a better... >>

BizReport | Ecommerce January 04, 2012

ForeSee: UK online shoppers more satisfied with experience

Online shoppers in the UK were more satisfied with their online shopping experience this year than at any other time, according to new research from customer experience analysts ForeSee. ... >>

BizReport | Social Marketing February 10, 2010

Are you ready to hear the social marketplace?

So, you've created a branded social network page. You're blogging. You're observing how consumers are talking about your brand. But, are you really listening to what the consumer is saying? Just as you learned in Psych 101 during university, there... >>

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