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BizReport | Advertising June 16, 2017

Ad Roundup: Releases to add new options for brands

In today's advertising roundup, a series of releases aimed at giving brands additional options in the digital ad space. ... >>

BizReport | Mobile Marketing May 02, 2016

Mobile Roundup: Breaking down app, game installs

Two new reports underline how consumers are engaging with mobile apps. Details in today's mobile roundup. ... >>

BizReport | Email Marketing February 22, 2016

Ad Roundup: Email, data solutions released

In today's advertising roundup, a release for email marketers and two data solutions up the ante for businesses. ... >>

BizReport | Mobile Marketing September 04, 2015

Fiksu launches mobile audience platform

This week data-fueld mobile platform Fiksu launched a new platform into the space that will give brands the ability to engage specific mobile audiences. Called the Fiksu Mobile Audience Platform, the took uses customer journey data to target audiences across... >>

BizReport | Mobile Marketing August 04, 2015

Mobile Roundup: Transactions, Fraud increasing

In today's mobile roundup, a trio of releases pointing to the continued growth of the mobile space, but that growth isn't all great - fraud is also growing quickly in the space. ... >>

BizReport | Mobile Marketing June 29, 2015

Report: Mobile costs, downloads down

The mobile space has ups and downs just like the rest of the online world. That is the word from Fiksu's new mobile report which shows both downloads and mobile marketing costs decreased in May. ... >>

BizReport | Mobile Marketing June 01, 2015

Reports: Push notifications push Android users

According to Urban Airship's new study, Android users are more likely to be influenced by push notifications than Apple users. Their Mobile Engagement Benchmarks report shows a 20% engagement rate for Android push notifications versus an 8% engagement rate for... >>

BizReport | Advertising April 09, 2015

Ad Roundup: Event and content management

In today's roundup: new releases to help brands better manage and monetize their content and events in the online space, and some new data surrounding app costs. ... >>

BizReport | Mobile Marketing October 30, 2014

Mobile Roundup: iOS users converting more, device adoption continues to grow

While both men and women are making mobile purchases, one new report shows which gender is most likely to complete a mobile purchase - and for how much. Another report breaks down how mobile devices are changing how brands should... >>

BizReport | Advertising January 10, 2014

Fiksu, Optilly release app-based solutions

Two new solutions have launched, geared toward helping brands in the mobile space better utilize and market through apps.... >>

BizReport | Mobile Marketing September 03, 2013

Report: American SMBs embracing mobiles

There is a divide developing between UK and US small business owners. While more UK SMBs own a mobile device (68%) than US (66%), new data out from Constant Contact shows that more US based SMBs are optimizing their store... >>

BizReport | Mobile Marketing August 01, 2013

Monetate, Fiksu reports show importance of mobile

US consumers continue switching to mobile at very high conversion rates. That fast migration is also pushing more advertisers into the space, but some may be ill prepared for the different ways they must now engage - and the cost... >>

BizReport | Mobile Marketing July 09, 2013

Study: Mobile ROI higher than traditional models

New data out from Fiksu may have more brands looking to the mobile space to engage and interact with consumers. According to their new report, mobile is returning more on the ad investment, especially in terms of engagement and cost-effectiveness.... >>

BizReport | Mobile Marketing May 01, 2013

Fiksu: App downloads steady through March

App download numbers may show an increase over the past year, but app marketing costs remain steady. This according to new data out from Fiksu; researchers note that while app downloads have increased about 12% (2012 vs. 2013), the costs... >>

BizReport | Mobile Marketing March 07, 2013

Platforms offer measurement, ad options for mobile brands

Three new developments in the mobile space could set brands on a firmer mobile foundation. Here are the details:... >>

BizReport | Research December 31, 2012

Fiksu: Mobile costs up, app downloads down

Some interesting findings in the new Fiksu report - chief among them that mobile marketing costs are up and, from a consumer standpoint, app downloads are down. The new Fiksu numbers are from November, as shoppers were beginning to go... >>

BizReport | Mobile Marketing September 12, 2012

How iPhone 5 may change mobile marketplace

With the release of the latest iPhone marketers are looking for more ways to make their mobile dollars last. The good thing - some experts predict acquiring loyal mobile consumers will be cheaper over the coming weeks as a large... >>

BizReport | Mobile Marketing August 03, 2012

Fiksu: iOS app downloads on the up

As the mobile space gets hotter, consumers are finding apps one way to play, consume content and stay connected. According to new data from Fiksu app downloads are increasing from users on Apple's iOS platform; their data shows just over... >>

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