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BizReport | Advertising archives September 02, 2011

Fetchback integrates BrightTag, shortens page load

A new integration from Fetchback should help brands better engage consumers by shortening page load time - you know those ten or so seconds when a page is loading but hasn't displayed. Data has shown that a delay as short... >>

BizReport | Advertising archives March 17, 2011

Fetchback: Retargeted pushing more than simple conversions

A new release from retargeter Fetchback is giving marketers much more than just retargeted ads. The Engagement A/B Reporting tool has already shows brands that retargeted ads are pushing more than simple conversions - although conversions are important. The tool... >>

BizReport | Ecommerce archives April 15, 2010

Fetchback matches shopping history with ads across 'Net

Add another layer to ad retargeter Fetchback's power: a recommendation engine based on past shopping history. Now, in addition to retargeting ads after a shopping cart is abandoned or when a click doesn't lead to a conversion, marketers can access... >>

BizReport | Ecommerce archives January 11, 2010

Retargeting ads could boost Valentine's spending

Okay, you've had a few minutes to breathe after the monstrous 2009 holiday shopping season. But catch that breath because the next ecommerce bump is right around the corner - on Valentine's Day. After the big spend over the Christmas... >>

BizReport | Ecommerce archives December 18, 2009

Internet Marketing 101: How to re-engage consumers in 2010

Savvy brands and marketers already have plans in place for reaching consumers in 2010. Strategic plans, though, must have room for change. Two areas where marketers can gain ground are virtual events and ad targeting programs. Both of these categories... >>

BizReport | Advertising archives November 20, 2009

Fetchback: Is one ad enough?

Have you ever wondered how many online ads it might take to engage the consumer through the conversion process? Many marketers have and with good reason: sometimes one ad simply isn't enough. In some cases consumers need to see an... >>

BizReport | Advertising archives October 19, 2009

Now you can map retargeted ads

As if retargeting ads to consumers who have clicked but not purchased were not enough, now retargeting firm FetchBack has launched a new tool which allows marketers to map the engagement level for the ads. Using the tool, marketers can... >>

BizReport | Advertising archives October 05, 2009

Fetchback, Coremetrics partner for simpler retargeting

If you think retargeting ads to consumers who have left your ecommerce site is too hard, think again. Advertising retargeter Fetchback has partnered with marketing optimization firm Coremetrics to give marketers even more control over retargeting ads. The new platform... >>

BizReport | Trends & Ideas archives September 16, 2009

Fetchback launches bidding platform

The next step in advertising retargeting is here: a bidding system to help marketers better control retargeted advertising campaigns. The platform was launched by Fetchback this week and allows marketers to set a maximum price they wish to pay to... >>

BizReport | Advertising archives August 26, 2009

Try enhanced notice to engage consumers

A new report from online retargeter FetchBack has interesting news for marketers. When adding enhanced notice to retargeted ads, consumers increased communication with the marketer in question. Enhanced notice is a small note at the bottom of the ad served... >>

BizReport | Advertising archives July 09, 2009

Report: Retargeted ads bring consumers back on-site

If you're looking for more conversions, consider re-engaging consumers who have abandoned their shopping carts and/or left your site after following an ad link. According to ad retargeter Fetchback, almost 50% of consumers return to a website within an hour... >>

BizReport | Advertising archives June 12, 2009

Fetchback offers opt-out with behavioral ads

Advertising retargeter FetchBack is offering something a bit new - opt-out options. Starting this week Fetchback began adding links in display ads which allow consumers to opt-out, much like email marketers have been doing for years. ... >>

BizReport | Research archives May 01, 2009

Fetchback: Retargeting can outperform search

According to a new study from online ad retargeter Fetchback retargeting ads can increase campaign ROI up to 100% more than paid search. The study found that marketers using retargeted ads saw ROI increases anywhere from 74% to 112% over... >>

BizReport | Advertising archives April 20, 2009

FetchBack sequences retargeted ads

Retargeted ad marketers now have one more weapon in their arsenal: sequenced ads. Online ad retargeter FetchBack has announced a new platform which allows marketers to deliver their retargeted ads in a specific order or sequence.... >>

BizReport | Search Marketing March 05, 2009

Fetchback: 53% conversion rate increase with retargeting

Online ad company FetchBack has developed a better way of capturing the attention of consumers who have visited but not purchased from an ecommerce site: keyword retargeting. This week the company launched their keyword retargeting tool which displays ads based... >>

BizReport | Advertising archives January 22, 2009

Ad retargeter FetchBack joins NAI

Online retargeting advertising company FetchBack has joined the Network Advertising Initiative (NAI); the NAI is an organization of online marketing companies who have established standards to help protect consumer's privacy in the online ad realm. ... >>