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BizReport | Advertising archives June 11, 2015

FTC warns publishers of their liability for deceptive native advertising

The Federal Trade Commission is concerned that, with the rise of native advertising, publishers are misleading consumers by serving up native ads but not labeling them as such. ... >>

BizReport | Law & Regulation March 15, 2013

FTC warns advertisers against cutting corners on small screens

The Federal Trade Commission has made it clear that it is mandatory for all advertising appearing on social media sites, or designed for small screens, to be accompanied by disclosures that are as clear as possible. ... >>

BizReport | Blogs & Content archives September 01, 2009

Are Daddy-Bloggers the next big thing?

Mommy bloggers? Old school. It appears that Daddy bloggers are the next big thing for marketers. At least according to a report from the New York Times. The report notes that, although mommy blogs are still a hot commodity, some... >>

BizReport | Law & Regulation October 22, 2008

FTC to remove gray areas from 'green' ad claims

In an attempt to curb "greenwashing", or deceptive advertising in regard to environmental or green practices, the Federal Trade Commission is re-examining its "Green Guides".... >>

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