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BizReport | Ecommerce January 12, 2011

Are social games going massive?

Practically since the creation of the Internet, consumers have been gaming. Those online games became more social with the advent of social networks, however. Now another change is coming. This month, Sony Online Entertainment has announced plans to push their... >>

BizReport | Social Marketing January 11, 2011

Brands: This is how to get more involved with social ads

Consumers are in social. Brands have to be in social. These are two sentences going around most advertising agencies, brand offices and small businesses around the world. The problem is that many brands and businesses aren't sure how to make... >>

BizReport | Social Marketing January 04, 2011

Goldman Sachs, Facebook what it may mean for social

Another investment planned for social network Facebook should tell advertisers and other potential investors that social networking is serious business. This week, word leaked that Goldman Sachs was investing $450 million in the social network; along with a Russian investment... >>

BizReport | Search Marketing January 03, 2011

Facebook pushes search queries for second year

For the second straight year, search queries have been pushed by Facebook. What does that mean? As consumers head to search engines to find information they are, more often than not, looking for information on the leading social network in... >>

BizReport | Social Marketing November 30, 2010

Facebook rolls out Insights to Pages big and small

Good news for businesses who can't boast over 10,000 Likes on their Facebook Pages. The social network is rolling out analytics to even the smallest among them. ... >>

BizReport | Social Marketing November 24, 2010

Shoutlet releases Facebook ecomm tool

In the grand scheme of things, having a social presence is a huge deal, but businesses also need to manage their social presence. That is where Shoutlet comes in, and with another new tool, called Shop & Share, they are... >>

BizReport | Blogs & Content November 22, 2010

Hitwise: 25% of pageviews are from Facebook

A lot has been said about the power of Facebook lately, so a recent Experian/Hitwise report may come as no surprise. Still, it bears comment. The report indicates that 25% (1 in 4) pageviews are now coming from Facebook, an... >>

BizReport | Social Marketing October 25, 2010

comScore: Russia has most engaged social audience

When it comes to social consumers, Russian residents may hold the most power. A new report from comScore finds that Russian consumers are some of the most engaged, socially speaking, in the world. ... >>

BizReport | Social Marketing September 30, 2010

'Likers' have more friends, more active, finds Facebook

In a little under six months, Facebook's Like button has already made its way onto over 2 million websites and has now been around long enough to generate some interesting data relating to "likers' and Internet traffic.... >>

BizReport | Internet September 27, 2010

Are Facebook Pages killing websites?

Does your company need a website? This question is being asked in boardrooms around the globe as figures and consumer behavior suggests websites are losing out to Facebook Pages.... >>

BizReport | Internet September 20, 2010

Social media use in workplace leading to financial losses

Small businesses that allow employees to use social networks at work are putting themselves at risk of infecting their systems and, worse still, financial loss, according to a new survey in the U.S. by Panda Security.... >>

BizReport | Trends & Ideas September 16, 2010

Move over puppy, iPod most prized possession

What do you think is a social network user's most prized possession? Their car? Their pet? Perhaps their wedding ring? Nope. Social networkers are more attached to their gadgets than their other personal possessions.... >>

BizReport | Social Marketing September 03, 2010

2 social tools tell brands worth of shared content

The social space is exploding, but many brands are still unsure how to harness the power of social marketing. Enter two new tools from ShareThis, which should help brands figure out how their content is being shared and which consumers... >>

BizReport | Social Marketing September 03, 2010

British businesses favor Twitter over Facebook

Move over Facebook, Twitter is now more popular amongst British businesses, according to new research form Virgin Media Business.... >>

BizReport | Social Marketing September 01, 2010

Facebook - coming to a store near you

Facebook is making its first foray into bricks and mortar establishments with the sale of Facebook Credits gift cards in a variety of stores across the U.S. - starting with Target.... >>

BizReport | Advertising August 12, 2010

Advertising to swell social game's coffers

Until recently it was sales of virtual goods and currency that brought in revenue for social games. However, their rising popularity is now attracting advertisers and eMarketer predicts over $200 billion will be invested this year. ... >>

BizReport | Social Marketing August 06, 2010

ShopLocal brings circulars to Facebook

With half a billion users it's not surprising that local merchants want to take their marketing efforts to Facebook, in as many forms as possible. A new digital marketing tool will help local businesses target Facebook users with that age-old... >>

BizReport | Advertising August 04, 2010

New Facebook ads may display friend reviews, ratings

The folks over at AllFacebook have unearthed some interesting developments afoot in the Facebook advertising camp. A trial is currently underway of ads on Facebook that include the name of a friend who has reviewed the advertiser along with their... >>

BizReport | Social Marketing July 22, 2010

Where are Facebook deserters going? Not MySpace.

With all the talk of Facebook being deserted by users frustrated with privacy concerns or because their parents are now lurking on the social networks wings, where are they all going? It's certainly not Facebook's rival, MySpace, according to new... >>

BizReport | Social Marketing July 19, 2010

Facebook celebrates users as half billion milestone announced

The Internet is buzzing with reports that Facebook will, later this week, announce they have reached a major milestone - half a billion users. To coincide with the achievement Facebook is set to unveil a new marketing campaign called "Facebook... >>

BizReport | Social Marketing July 16, 2010

2% of marketers have no plans to use Facebook

Marketers that don't leverage Facebook for social commerce initiatives are in the minority, according to a new survey conducted by online conversion specialists, SeeWhy.... >>

BizReport | Social Marketing July 15, 2010

Organic brand sponsors FarmVille crop

An organic food brand will soon become the first to insert itself into one of Facebook's most popular social games in an effort to increase brand awareness.... >>

BizReport | Social Marketing July 08, 2010

Facebook: It's addictive

Facebook is now on-par with chocolate, shoe shopping and chatting with friends where women are concerned. While most women only joke half-heartedly about being addicted to shoes, chocolate or chatting, they aren't joking about a new addiction: social networking. Specifically,... >>

BizReport | Advertising July 05, 2010

Few Facebook users notice ads on News Feed

A new study from online marketing consultants Mulley Communications and the National College of Ireland found that the majority of Facebook users look at ads on their profile page but few looked at ads on their News Feeds.... >>

BizReport | Social Marketing July 01, 2010

Roiworld: Teens losing interest in Facebook

Of late there has been much speculation that Facebook is becoming a bit passé. New research from online gaming site Roiworld claims to illustrate clear signs of "Facebook Fatigue" among teens.... >>

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