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BizReport | Social Marketing May 16, 2011

Brands get their social game on

McDonald's have done it and Lady Gaga is about to do it and, according to a report from eMarketer, many more brands will soon be doing it. Doing what? Tapping into social gaming, that's what.... >>

BizReport | Social Marketing May 12, 2011

Facebook enables tagging of brands in user photos

Thanks to a new feature on Facebook brands that have embraced the social network could get a whole lot more exposure by being tagged in users' photographs. ... >>

BizReport | Ecommerce April 27, 2011

Facebook, Groupon, Living Social - Where is group couponing going?

Add another potential attention grabber to social kingpin Facebook's wall: the daily deal. This week the network launched their version of a daily deals site, allowing users to like, share and pass along daily deal information to their friends and... >>

BizReport | Social Marketing April 26, 2011

New index reveals a brand's Social Standing

For many marketers, the number of Facebook Likes and Twitter Follows illustrates their social standing, but what are those people actually saying about the companies they engage with on social sites? PaidContent's new index aims to bring such information to... >>

BizReport | Social Marketing April 26, 2011

New poll reveals Twitter use among PR/Marketing professionals

iPressroom, an online marketing and PR software and services provider that specializes in online newsrooms, has released a few of its findings into how marketing and PR professionals, and the top consumer brands they follow, use Twitter.... >>

BizReport | Social Marketing April 25, 2011

How long does it take for a Facebook post to become stale?

Tick.. tick.. tick.. tick.. A new study from social analytics firm Visibli reveals the time it takes for a post on Facebook to become stale.... >>

BizReport | Social Marketing April 20, 2011

Social marketing goal is to get "Likes"

New research has found that social media budgets are being topped up this year and, for many, the goal is to get as many Facebook "Likes" as they possibly can. ... >>

BizReport | Social Marketing April 20, 2011

Facebook invites marketers and agencies to the Studio

Need a little inspiration to kick-start a Facebook marketing campaign? Then Facebook has the destination for you - Facebook Studio.... >>

BizReport | Social Marketing April 08, 2011

Want to know what and when to post on your Facebook Page?

Ever wondered when to post on Facebook Pages and what gets the most attention? A new study by Buddy Media points the way to better consumer engagement on Facebook Pages by revealing when and what to post.... >>

BizReport | Social Marketing April 06, 2011

New brand research platform for Facebook launched

Footwear manufacturer Dr. Martens is testing a new Facebook-based research platform that uses high-volume survey response data overlaid with demographic and consumer interest data to give brands in-depth feedback on marketing efforts. ... >>

BizReport | Advertising March 29, 2011

Online adspend in UK reaches new record

Thanks to mobile, video and social media advertising Britain's online ad spend rose above 4 billion Pounds ($6.4 billion) for the first time in 2010, according to new figures from the Internet Advertising Bureau.... >>

BizReport | Advertising March 24, 2011

Facebook testing ads triggered by status updates

New ads are being tested on Facebook that are triggered by what users publish in their status reports and wall posts, making the ads as relevant to a user's sentiment and intent as possible. ... >>

BizReport | Social Marketing March 21, 2011

Eight ways to manage negativity on Facebook Pages

Social networks facilitate a two-way conversation between brands and consumers, but what if that conversation turns negative or nasty? What steps should you take in the face of such negative feedback?... >>

BizReport | Advertising March 11, 2011

'Broad Category' targeting a step back for Facebook advertising?

Advertisers are left wondering whether Facebook's "Broad Category" targeting, currently in test, will improve advertising on the network or if it's a step backwards.... >>

BizReport | Social Marketing March 03, 2011

Half of UK now Facebook users

Europeans are logging on to Facebook in increasing numbers. Over half the population of the UK now uses Facebook and the total number of users on the social networking site is nearing 600 million.... >>

BizReport | Advertising March 02, 2011

Facebook display ad revenues to surge 80% this year

eMarketer forecasts Facebook will effortlessly overtake Yahoo in display advertising revenue during 2011, despite Yahoo's display ad revenues increasing by double digits. ... >>

BizReport | Social Marketing February 23, 2011

Want more from social? Here's how one brand is doing it:

Although forecasts boast that most businesses are looking for an 'in' with social marketing, the fact is that many haven't jumped into the social boat yet. Why? Because they aren't certain how to take advantage of social offerings. A new... >>

BizReport | Advertising February 21, 2011

Facebook's new LGBT relationship indicators not in ad tool

Facebook has added new relationship indicators that will please its LGBT users, but advertisers won't be able to target ads based on these new options. ... >>

BizReport | Social Marketing February 17, 2011

comScore: Facebook stretches lead over MySpace

Facebook continues to attract millions of new users both on the Internet and via mobile. Not only that, existing users are spending more of their online time on the social networking site, according to new figures from comScore.... >>

BizReport | Internet February 16, 2011

Social games are anything but social, claims game designer

A gaming expert has slammed "social games" such as Farmville, Mafia Wars, and CityVille as time-sucking, evil distractions that giving nothing back to the player.... >>

BizReport | Social Marketing February 02, 2011

Facebook most popular, not most successful, social media tool

Social media is here to stay and Facebook is, no doubt, its flagship. Not only have half a billion people signed up to use the social network but tens of thousands of businesses have, too. It's the biggest, the best... >>

BizReport | Social Marketing February 01, 2011

Social endorsements improve flagging Facebook ad CTRs

Global ad spend on Facebook is forecast to more than double this year, yet recent research has found the performance of the average ad on the social network to be disappointing. ... >>

BizReport | Social Marketing January 25, 2011

New Facebook units sign of the times?

A new social ad unit from Facebook may be a pre-empter to how advertising will work in the future - by putting the consumer literally front and center. The new ad units take the things a Facebook users 'Like' or... >>

BizReport | Ecommerce January 12, 2011

Are social games going massive?

Practically since the creation of the Internet, consumers have been gaming. Those online games became more social with the advent of social networks, however. Now another change is coming. This month, Sony Online Entertainment has announced plans to push their... >>

BizReport | Social Marketing January 11, 2011

Brands: This is how to get more involved with social ads

Consumers are in social. Brands have to be in social. These are two sentences going around most advertising agencies, brand offices and small businesses around the world. The problem is that many brands and businesses aren't sure how to make... >>

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