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BizReport | Social Marketing February 28, 2012

KLM partnering passengers via social networks

The anxious wait to see who you'll be sat next to on a long-haul flight could soon be over thanks to social seating programs such as KLM's 'Meet & Seat'. But social seating could hit some privacy turbulence. ... >>

BizReport | Social Marketing February 21, 2012

F-commerce = Fail?

Businesses have flocked to Facebook, boosted by the social network's mammoth membership numbers, but lately a few stores have been pulling down the shutters and shutting up shop. Has Facebook failed with f-commerce before it really got started?... >>

BizReport | Advertising February 20, 2012

Brits' use of Facebook plateauing

Brand engagement on Facebook may not be as positive as previously thought. A new study from YouGov in the UK found many British online consumers aren't influenced by their friends' brand activity and many are becoming bored with the social... >>

BizReport | Blogs & Content February 15, 2012

How social is changing the game for video

A new release from Metacafe - called MEN, Metacafe Entertainment Network, will be one of the first to utilize Facebook's new Timeline and Open Graph features to help distribute short-form video content. And that could change - again - the... >>

BizReport | Social Marketing February 15, 2012

Two-thirds of Google+ users are men has revealed figures suggesting Google+ is used mainly by men contrasting sharply with the likes of Pinterest and Facebook that are made up mainly of women. ... >>

BizReport | Social Marketing February 09, 2012

Ecwid users experience significant Facebook revenue growth

F-commerce is still in its infancy but already some companies are witnessing growth in revenue and visitors. Ecwid recently released some statistics about the use of its ecommerce widget. ... >>

BizReport | Social Marketing February 01, 2012

Facebook extends display ad market share lead in US, UK

Facebook is not only a place for people to hang out and chat. It's increasingly becoming an advertising powerhouse, too, as new figures released by comScore reveal.... >>

BizReport | Social Marketing January 30, 2012

Research: Just 1% of Facebook Fans engage with brands

An Australian marketing think-tank has revealed the findings of a study that show just 1% of a brand's Facebook Fans actually engage with that brand.... >>

BizReport | Social Marketing January 25, 2012

Sociable Labs: Consumers happy to share Facebook data

Many retailers are put off using social applications on their websites for fear of driving away privacy-conscious consumers but, according to a recent study by Sociable Labs, more than half of consumers are happy to share.... >>

BizReport | Social Marketing January 23, 2012

The White House joins over 90 million Google+ users

Google+ now boasts over 90 million users worldwide and in the last few days a well-known establishment has joined the ranks with an official Google+ page.... >>

BizReport | Social Marketing January 17, 2012

Brands pushing more into social, consumers still aren't talking

When it comes to social networks brands are all about social marketing but consumers may be a bit slower on the uptake. While many social networkers 'fan' or 'friend' brands on socnets, new research shows they aren't randomly posting about... >>

BizReport | Social Marketing January 11, 2012

Facebook intro's Featured Stories embedded in users' Walls

Facebook has officially begun posting Featured Stories into users' news feeds for which advertisers have paid Facebook for the privilege. I've no doubt the whining will begin in earnest from users.... >>

BizReport | Social Marketing January 10, 2012

Studies reveal consequences of ignoring consumers on social media

Recent studies have shown that consumers are turning to social media for their customer services requirements. Those companies or brands that don't bother to answer queries or complaints on social channels risk turning away consumers for good as new studies... >>

BizReport | Social Marketing January 05, 2012

Americans resolve to spend less time on social media

How are you doing with those New Year resolutions? Did you make one to spend less time in front of social media? According to a national scientific telephone survey conducted by Poll Position over a quarter of Americans said they... >>

BizReport | Social Marketing December 20, 2011

Brands to get private message feature on Facebook Pages

A new feature on a brand's Facebook Page could save companies from having awkward conversations in public, according to recent reports. The move will also require those brands playing in the social sphere to be far more vigilant and responsive.... >>

BizReport | Internet December 19, 2011

'Tis the season to be drunk online

Don't for one minute think your drunken antics at the company Christmas bash will forever remain within the confines of the office. A new survey in the UK reveals that over three-quarters of tagged photographs on Facebook pages are of... >>

BizReport | Social Marketing December 15, 2011

New Facebook ad unit allows brands to reward Fans with coupons

Consumers want to be rewarded for their loyalty to brands via social media and Facebook is rumored to currently be testing an ad option that will give them exactly that. ... >>

BizReport | Ecommerce December 14, 2011

Mom's rate Facebook highly for brand comms

Facebook has been cited by today's moms as the most trusted space online to receive brand communications, according to a new study by Fleishman-Hillard in partnership with >>

BizReport | Ecommerce December 12, 2011

32% small businesses in Britain view ecommerce channels as threat

A third of small businesses in the UK regard ecommerce channels as a threat, according to new research released this week by Epson, and many lack understanding of how social media marketing can help boost business.... >>

BizReport | Social Marketing December 08, 2011

Big Facebook change for small country

I may live in one of the newest, smallest and most remote countries in the world but today us New Zealanders have been a starting point for a big change. Here in Godzone we've been chosen to be the first... >>

BizReport | Social Marketing October 21, 2011

More than 20 million moms on Facebook

Businesses targeting mothers with children under the age of 18 might be interested in new research from eMarketer that shows more than 20 million US mothers are now using Facebook. ... >>

BizReport | Advertising September 27, 2011

Facebook giving free advertising to small businesses

A report in the Wall Street Journal reveals that Facebook is to give away free advertising on the social network. The freebie is part of a program developed in conjunction with the US Chamber of Commerce and National Federation of... >>

BizReport | Social Marketing September 23, 2011

Facebook boasts 350 million active mobile users

It's been a busy week for social networking giant Facebook, and hard to miss the buzz surrounding their new-look platform. Among the details Facebook announced its massive reach into the mobile space and how it is working with mobile operators... >>

BizReport | Social Marketing September 20, 2011

Boredom and clutter leading causes of 'unliking' brands on Facebook

There are two things guaranteed to make a Facebook Fan's finger hover over the 'unlike' button on a brand's Page - sharing information they find uninteresting and posting too often - according to a new study from DDB Paris and... >>

BizReport | Social Marketing September 16, 2011

Survey: Twitter wields more purchase influence than Facebook

In their research into online shopping Kantar Media Compete discovered a surprising statistic concerning the comparative influence of Twitter and Facebook on purchase decisions.... >>

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