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BizReport | November 01, 2012

Anonymous sources suggest Facebook has plans to take on Craigslist

Two anonymous sources have told of Facebook's plans to launch a service that could worry Craigslist. Called Marketplace it's the social network's first foray into classified ads. ... >>

BizReport | October 29, 2012

Study reveals impact of paid search on Facebook brand reach

If you want to be seen on Facebook you need to incorporate paid media, according to new research released by the social network and conducted by comScore. ... >>

BizReport | October 25, 2012

Facebook shares rise after positive mobile ad revenue report

It's been a tough year for Facebook after a disappointing IPO and second quarter results. But things are looking up for the social network after the latest mobile ad revenue figures were revealed earlier this week.... >>

BizReport | October 18, 2012

Facebook reveals the viral spread of Offers

If the figures recently released by Facebook are correct, the vast majority of Facebook Offers are spread virally among Friends. ... >>

BizReport | Ecommerce October 17, 2012

Facebook tops global brands list

When it comes to brands making a splash around the globe, none is bigger than The Social Network. That would be Facebook. According to new data in from General Sentiment, Facebook now tops the Global Brands List - ahead of... >>

BizReport | Social Marketing September 27, 2012

Zynga game loses 96,000 players in Facebook fake account sweep

Facebook's crack-down on fake account and 'Likes' sees some pages lose tens of thousands of Fans. ... >>

BizReport | Advertising September 26, 2012

Advertising: Men are cheap on Facebook

Women make up the bulk of Facebook users, but men are cheaper to target with ads on the social network, according to a new study by marketing software company Kenshoo and Resolution Media.... >>

BizReport | Ecommerce September 06, 2012

Two-thirds of consumers would 'Like' a brand for a 25% saving

The fifth RedPlum Purse String Study has been released by media and marketing services firm Valassis and it reveals that seeking out deals and coupons has become increasingly social and mobile. ... >>

BizReport | Social Marketing September 05, 2012

Forget 'Likes', use 'Were Here' for better travel metrics

A British budget-holiday website claims to be the first to utilize Facebook's 'Were Here' API to produce a ranking of the top 10 destinations that is more representative of user engagement than 'Likes'. ... >>

BizReport | Social Marketing August 29, 2012

Facebook Likes do little to increase referral traffic and trust

Brands clamoring to get as many Facebook Fans as possible with the hope of increasing referral traffic to their websites may be wasting their time, according to new research from the data analysts at the BuzzFeed network.... >>

BizReport | Trends & Ideas August 02, 2012

Powerful new Facebook feature boosts Post targeting

Over the coming weeks Facebook will roll out a powerful new tool that marketers using the network have been craving for some time. It will enable Posts to be more accurately crafted and targeted at various subsets of Fans.... >>

BizReport | Law & Regulation August 02, 2012

Number of 'duplicate' and 'false' Facebook accounts rising, reveals quarterly report

Facebook is facing an uphill battle to tame the trolls and spammers on the social network. The latest figures reveal a sharp rise in the number of fake accounts since the beginning of 2012. ... >>

BizReport | Advertising July 31, 2012

Are Facebook's mobile ads performing for brand marketers?

When it comes to brand advertising, sometimes the only way to know if an ad is being seen is to track eyeballs. At the request of several clients, EyeTrackShop studied Facebook's ad placements on computers and mobile devices with interesting... >>

BizReport | Social Marketing July 27, 2012

Mobile key to Facebook's future growth

Facebook's much-anticipated Q2 earnings are out and the world's most popular social network reveals it has lost money despite higher than expected revenue. Mark Zuckerberg touts mobile as bright spot.... >>

BizReport | Social Marketing July 26, 2012

Brand offers reposted by friends very likely to elicit response

Performance marketing firm Performics has released findings of a new social media survey that shows how people respond to brand offers when broadcast in various social network locations. ... >>

BizReport | Advertising July 25, 2012

Facebook mobile ads CTR 13x that of desktop and cheaper

In the first quarterly earnings reports since its public listing two months ago, social network Facebook is expected to post disappointing numbers. However, a new study by AdParlor reveals there could be better news ahead from Facebook's mobile ad offerings.... >>

BizReport | Social Marketing July 23, 2012

Amassing Likes won't boost consumer trust

Just because a brand has a lot of Likes on Facebook, doesn't mean people will automatically trust it, according to new research from About.com. More attention is paid to what's happening on a brand Page and the input of friends.... >>

BizReport | Advertising July 23, 2012

Poll: Amazon more trustworthy than Facebook

New data out from Harris Interactive and Placecast finds that, from a consumer data standpoint, most US shoppers trust Amazon more than they trust social network Facebook. Most poll respondents (66%) said Amazon's use of personal data 'somewhat to very... >>

BizReport | Advertising July 19, 2012

Mobile and sponsored stories push up Facebook ad rates

Mobile advertising on Facebook has significantly affected the cost per million impressions for ads on the network, according to a Q2 2012 Global Facebook Advertising Report released this week by TBG Digital.... >>

BizReport | Social Marketing July 17, 2012

Facebook Timeline has adverse effect on Custom Tab views

Could the new Timeline design on Facebook be having an adverse effect on how much of your Facebook Page users explore? Yes, according to new research from Facebook analytics firm PageLever.... >>

BizReport | Viral Marketing July 13, 2012

Salesforce reveals blueprint for the perfect Facebook post

Brands on Facebook are constantly refining their post content and schedule to improve engagement and extend the viral reach of their messaging. One firm believes they have come up with the blueprint for the perfect Facebook post.... >>

BizReport | Advertising July 04, 2012

33Across: Focus on Facebook vs. the rest of the Web

Have you reassesed your Facebook strategy lately? Many have. A new survey from social and interest graph operators 33Across reveals that more agencies and brands are shifting their attention from Facebook towards "the rest of the Web". ... >>

BizReport | Social Marketing June 22, 2012

Students display overriding dislike for marketing on Facebook

University students in the UK aren't interested in mixing business with pleasure on Facebook. As youth marketing firm, The Beans Group, has found, youngsters use the social network for entertainment and chatting with friends, and not a place to engage... >>

BizReport | Mobile Marketing June 22, 2012

Facebook announces Likes for mobile apps

Over the last few months, Facebook has been upping its mobile game. This week the social network further expanded its reach with the mobilization of the Open Graph "Like" action. ... >>

BizReport | Social Marketing June 06, 2012

Facebook ads, comments ineffective at prompting purchases

A new online poll from Reuters/Ipsos reveals that, despite many businesses hoping to make a sale or two via Facebook, many consumers aren't swayed by ads or comments on the social network.... >>

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