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BizReport | Social Marketing January 10, 2012

Studies reveal consequences of ignoring consumers on social media

Recent studies have shown that consumers are turning to social media for their customer services requirements. Those companies or brands that don't bother to answer queries or complaints on social channels risk turning away consumers for good as new studies... >>

BizReport | Social Marketing January 05, 2012

Americans resolve to spend less time on social media

How are you doing with those New Year resolutions? Did you make one to spend less time in front of social media? According to a national scientific telephone survey conducted by Poll Position over a quarter of Americans said they... >>

BizReport | Social Marketing December 20, 2011

Brands to get private message feature on Facebook Pages

A new feature on a brand's Facebook Page could save companies from having awkward conversations in public, according to recent reports. The move will also require those brands playing in the social sphere to be far more vigilant and responsive.... >>

BizReport | Internet December 19, 2011

'Tis the season to be drunk online

Don't for one minute think your drunken antics at the company Christmas bash will forever remain within the confines of the office. A new survey in the UK reveals that over three-quarters of tagged photographs on Facebook pages are of... >>

BizReport | Social Marketing December 15, 2011

New Facebook ad unit allows brands to reward Fans with coupons

Consumers want to be rewarded for their loyalty to brands via social media and Facebook is rumored to currently be testing an ad option that will give them exactly that. ... >>

BizReport | Ecommerce December 14, 2011

Mom's rate Facebook highly for brand comms

Facebook has been cited by today's moms as the most trusted space online to receive brand communications, according to a new study by Fleishman-Hillard in partnership with ModernMom.com.... >>

BizReport | Ecommerce December 12, 2011

32% small businesses in Britain view ecommerce channels as threat

A third of small businesses in the UK regard ecommerce channels as a threat, according to new research released this week by Epson, and many lack understanding of how social media marketing can help boost business.... >>

BizReport | Social Marketing December 08, 2011

Big Facebook change for small country

I may live in one of the newest, smallest and most remote countries in the world but today us New Zealanders have been a starting point for a big change. Here in Godzone we've been chosen to be the first... >>

BizReport | Social Marketing October 21, 2011

More than 20 million moms on Facebook

Businesses targeting mothers with children under the age of 18 might be interested in new research from eMarketer that shows more than 20 million US mothers are now using Facebook. ... >>

BizReport | Advertising September 27, 2011

Facebook giving free advertising to small businesses

A report in the Wall Street Journal reveals that Facebook is to give away free advertising on the social network. The freebie is part of a program developed in conjunction with the US Chamber of Commerce and National Federation of... >>

BizReport | Social Marketing September 23, 2011

Facebook boasts 350 million active mobile users

It's been a busy week for social networking giant Facebook, and hard to miss the buzz surrounding their new-look platform. Among the details Facebook announced its massive reach into the mobile space and how it is working with mobile operators... >>

BizReport | Social Marketing September 20, 2011

Boredom and clutter leading causes of 'unliking' brands on Facebook

There are two things guaranteed to make a Facebook Fan's finger hover over the 'unlike' button on a brand's Page - sharing information they find uninteresting and posting too often - according to a new study from DDB Paris and... >>

BizReport | Social Marketing September 16, 2011

Survey: Twitter wields more purchase influence than Facebook

In their research into online shopping Kantar Media Compete discovered a surprising statistic concerning the comparative influence of Twitter and Facebook on purchase decisions.... >>

BizReport | Social Marketing September 13, 2011

Brands: Wednesday Facebook posts get better results

New data out from Buddy Media finds some interesting implications for retail brands using social media - specifically Facebook. Primarily which days and actions garner the most interest from social networking consumers. ... >>

BizReport | Social Marketing September 13, 2011

Constant Contact: Few Facebook users share brand experiences

More people interact with brands on Facebook than on any other social network, according to a new survey by Constant Contact and research company Chadwick Martin Bailey, but most only "Like" 10 brands or less and few Fans share brand... >>

BizReport | Social Marketing September 01, 2011

BrightEdge: Twitter users share more often

Social networking is hot with nearly every demographic, pushing more brands into the social space each day. But new research finds that, although Facebook may be the most-visited social network, another socnet's users are sharing links, buzz and branded information... >>

BizReport | Social Marketing September 01, 2011

VisitBritain campaign reveals 5x more Brits use Facebook Places than Foursquare

A campaign in the UK to promote check-ins at top UK attractions has revealed interesting information on the choice of check-in method used.... >>

BizReport | Internet August 29, 2011

Pew: Half of all Americans now use social networks

Six years ago just 5% of all Americans said they used social sites such as LinkedIn or Facebook. New usage data from Pew Internet reveals just how ingrained social media has become in the day to day lives of many.... >>

BizReport | Social Marketing August 24, 2011

Over a third of Facebook traffic comes from search engines

According to a new report from PageLever, search engines are crucial to driving traffic to Facebook and marketers should not overlook the use of basic SEO strategies to increase visibility and Likes. ... >>

BizReport | Advertising August 22, 2011

Flaws found in Facebook zip code targeting

Facebook has a bit more work to do before its zip code ad targeting tool can be relied upon to provide accurate audience estimates, according to recent reports. ... >>

BizReport | Advertising August 17, 2011

Zip code targeting boosts Facebook ad CTRs two-fold

A company that had early access to Facebook's zip code ad targeting feature has released data showing that click-through rates were almost twice as high as that of ads targeted at city level. ... >>

BizReport | Social Marketing August 15, 2011

'Photo envy' prompts Facebook users to book vacations

Wish you were there? Almost 1 in 5 Brits have been prompted to book an identical trip to that of a friend after seeing photos of their vacation on Facebook, according to new research from Teletext Holidays. ... >>

BizReport | Social Marketing August 12, 2011

Facebook launches zip code targeting

Long used by direct mail marketers, zip code targeting is coming to Facebook, but the effectiveness of the program relies on the willingness of users to provide accurate details about where they live.... >>

BizReport | Social Marketing August 02, 2011

Survey: 98% of marketers plan to run ads on Facebook

Social media marketing currently centers on the two leading platforms Facebook and Twitter. However, new research conducted among marketing professionals at the recent Pivot Conference found they're eyeing up a number of new channels to try out in the coming... >>

BizReport | Social Marketing July 29, 2011

Social media not a "must" for SMB marketers

Insurance firm Hiscox has some revealed some surprising insights into how small businesses perceive the value of social media to their business marketing efforts and it shows that few consider it a "must". ... >>

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