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Have you reassesed your Facebook strategy lately? Many have. A new survey from social and interest graph operators 33Across reveals that more agencies and brands are shifting their attention from Facebook towards "the rest of the Web". ... >>
University students in the UK aren't interested in mixing business with pleasure on Facebook. As youth marketing firm, The Beans Group, has found, youngsters use the social network for entertainment and chatting with friends, and not a place to engage... >>
Over the last few months, Facebook has been upping its mobile game. This week the social network further expanded its reach with the mobilization of the Open Graph "Like" action. ... >>
A new online poll from Reuters/Ipsos reveals that, despite many businesses hoping to make a sale or two via Facebook, many consumers aren't swayed by ads or comments on the social network.... >>
France may well be the home of fine wines, but when it comes to putting wineries on social media the American's have the upper hand, reveals a survey of hundreds of wineries by ABLE Social Media Marketing. ... >>
A Florida entrepreneur has come up with a way of enabling customers that visit your store or restaurant to Like your Facebook Page, even if they're not armed with a smartphone or tablet. I caught up with Will Damhuis to... >>
The third-largest advertiser in the U.S. has stated it will cease advertising on the world's largest social network because ads are ineffective. ... >>
It's this week's hot topic - Facebook's IPO. But amidst the financial fan-fare lies an undercurrent of mistrust among users, according to a new poll just released by AP-CNBC. ... >>
A new "feature" being tested on Facebook has people wondering whether the service will, as the social network has always promised, remain free for users. ... >>
When it comes to social networking everyone is doing it - or it seems that way - but a growing number of social networkers are also becoming concerned with the privacy of these online hangouts. A new study, fielded in... >>
Facebook has rolled out their self-serve Offers feature to all U.S. regions today after four months of testing with selected partners. ... >>
Mark this one up as "I didn't see that coming". While rumours spread that Facebook was to announce something along the lines of "saving life", who would have thought they would be getting into the organ donation game. ... >>
New research reveals that Millennials don't hang out on Facebook Pages they have "Liked" and the vast majority hit the "Like" button never to return.... >>
As Facebook prepares for an initial public offering in May, news is out that the social network has reported its first profit decrease in at least two years, despite a rise in revenues. Some believe the IPO timing is disastrous,... >>
The new Timeline is taking some getting used to by both consumers and brands. New eye-tracking research by SimpleUsability gives brands an idea of how consumers are looking at the new format and suggests how brands can make the transition... >>
Email continues to be the most common way consumers receive digital messages from brands but, with the onslaught of social media, is it still the most effective? ExactTarget's recent research reveals some interesting behavior. ... >>
More and more consumers are turning to the likes of Facebook and forums to voice complaints and search for information, according to a new report from TNS, drastically changing the face of customer service. ... >>
Facebook's new log-out ads have been lauded for their use of previously dead ad space, but what is it worth to be last thing the social network users see before checking out. ... >>
Facebook could well dethrone Japan's current king of social networks, Mixi, as the number of active Fans in the country hits 10 million.... >>
Ready to get social? Head over to Facebook and start a profile. Or a branded profile page. That, according to eMarketer is how socializing is beginning to work. According to their new report one in five people (globally) is now... >>
Facebook makes a change to the social network and, as usual, many push against it. However, in the case of the new Timeline format for Pages, it seems many are happy to jump onboard.... >>
You may only find daily deals or sales information on big, retail brands' social network pages, but a growing number of small businesses are embracing social commerce. And making money doing it. New data from Payvment finds one-third of SMBs... >>
Facebook has finally revealed how many of its 845 million monthly active users are fake or duplicate accounts in a recent updated filing with the U.S. Securities and Exchange Commission.... >>
Domino's Pizza is aiming to boost its lunchtime orders with a Twitter campaign that lowers the price of a Pepperoni Passion pizza each time someone tweets the hashtag #letsdolunch.... >>
Facebook users trying to escape the recent upscale in advertising on the social network will find that even logging off offers no relief as the log-out page is given over to advertising.... >>
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