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BizReport | Social Marketing July 24, 2013

Facebook stock boosted by mobile advertising

Facebook's second quarter financial report, released this week, reveals over half a billion in revenue generated from mobile ads - more than 41% of its total revenue - and sends stock prices soaring.... >>

BizReport | Advertising July 22, 2013

Facebook newsfeed CTRs overshadow other ad placements

Is there a difference in click-through rates between Facebook ads in the newsfeed and those placed at the right-hand side? Yes, a massive difference, according to recent insights provided by Adobe. ... >>

BizReport | Internet July 15, 2013

Tech fatigue prompts a desire to disconnect

Taking a break from technology is not only good for a person's eyesight, it also encourages in-person social connections and improves life satisfaction. However, over-indulgence is prompting some to disconnect, according to various studies.... >>

BizReport | Social Marketing July 02, 2013

Multiple reasons for Liking a brand on Facebook

Do Facebook users Like a brand Page because they want freebies, because they are a customer of that brand or simply because their friends Liked it? A new study from social media marketing firm Syncapse reveals it could be for... >>

BizReport | Social Marketing July 02, 2013

How valuable is social marketing?

New data out from Neolane offers insight into just how effective those Facebook campaigns can be. Among the findings: Facebook users are most interested in service apps, contests and games.... >>

BizReport | Advertising July 01, 2013

Facebook pulls advertising from controversial Pages

As of today, Facebook Pages that contain violent or sexual content will no longer be able to carry ads, according to an announcement from the social network.... >>

BizReport | Social Marketing June 20, 2013

Amazon facilitates social gifting on Facebook

This week, Amazon has launched a new social gifting feature for Facebook that allows groups of friends to club together to send an Amazon Gift Card. ... >>

BizReport | Social Marketing June 05, 2013

Women head online to vent frustrations with customer service

Customer service underpins a successful company, building loyal and repeat customers but, when customer service is not as expected by consumers, you can guarantee they'll tell anyone that will listen. ... >>

BizReport | Social Marketing May 29, 2013

Ad fatigue affects UK Facebook users

Hot on the heels of research by Pew that U.S. teens are becoming tired of the drama and social obligations of Facebook, new data has been presented by British market research outfit YouGov that shows a drop in the use... >>

BizReport | Social Marketing May 22, 2013

Drama, inane ramblings and parents turn teens off Facebook

A new study suggests that today, many teens only maintain a Facebook profile as a placeholder and instead express themselves on the likes of Twitter and Instagram. It appears that too much 'drama' and snooping parents are putting youngsters off... >>

BizReport | Social Marketing April 21, 2013

Facebook Fan value rises 28% since 2010

Fans of brands on Facebook have significantly upped their worth over the past three years, according to new figures released by social media marketing firm Syncapse, with some brands averaging Fan values in the thousands of dollars. ... >>

BizReport | Social Marketing April 19, 2013

Brits spend 62 million hours each day on social networks

A new poll in the UK reveals just how entrenched social media is in the day to day lives of Brits, with an estimated 62 million hours spent each day on Facebook and Twitter.... >>

BizReport | Advertising April 12, 2013

Facebook intros offline data to target online ads

Until now, advertisers on Facebook could only target ads based on user-supplied information. A new feature, "partner categories", will change all that and enable advertisers to target ads based on a user's past purchase history. ... >>

BizReport | Ecommerce April 08, 2013

Janrain: Facebook winning with social login

More social consumers are choosing Facebook as their login of choice. That according to new data, covering the first quarter of 2013, out from Janrain. Their research shows that when social login is offered nearly half (46%) choose to use... >>

BizReport | Social Marketing February 07, 2013

61% of Facebook users have taken a break from the network, have you?

Almost two-thirds of American adults have taken a break from using Facebook at some point or another, according to new research from the Pew Research Center's Internet & American Life Project, and more than a third of younger users intend... >>

BizReport | Advertising February 05, 2013

AdChoices logo comes to Facebook

In response to pressure from the ad industry, Facebook will soon introduce the Digital Advertising Alliance's "AdChoices" logo to ads served through Facebook Exchange.... >>

BizReport | Social Marketing February 01, 2013

Facebook launches gift card that can't be used on Facebook

The latest 'new thing' on Facebook isn't really very new at all. In fact, it's a rehash of the everyday gift card but with a slightly more convoluted loading and redemption process. ... >>

BizReport | Social Marketing January 24, 2013

Research reveals the Facebook 'envy spiral'

Do you log-on to Facebook only to be confronted with updates and images that leave you angry, envious or just darn right miserable with your lot in life? If so, you're not alone, according to new research by two German... >>

BizReport | Social Marketing January 18, 2013

Candy more appealing than farming on Facebook

Facebook gamers have a sweet spot for a new game. It's called Candy Crush Saga and the confectionery-themed match puzzler now boasts 9.7 million or so users - almost one million more than FarmVille 2. ... >>

BizReport | Social Marketing January 17, 2013

The Facebook phone is here and it's already in your pocket

As the Internet fizzes with news of Facebook's Graph Search, the social network has slipped in another new feature which, while hotly anticipated for some time, hasn't materialized in quite the format expected.... >>

BizReport | Social Marketing January 15, 2013

Facebook announces larger 'Pages You Might Like' ads in mobile newsfeeds

An announcement on Facebook's Australia and New Zealand marketing Page reveals the imminent introduction of larger Page Like ads on mobile news feeds. ... >>

BizReport | Mobile Marketing January 11, 2013

Social media access via mobile on the rise

Mobile is increasingly being used to access social media, according to recent survey findings released by eMarketer. ... >>

BizReport | Advertising December 16, 2012

Kenshoo data shows engagement with Facebook Ads up

A new infographic from global social marketing platform Kenshoo reveals just how much consumer interaction with Facebook ads increases over the festive season.... >>

BizReport | November 22, 2012

Over 70% of Facebook Pages inactive during October

Many brands and businesses aren't getting the most out of social media. Analysis of more than 5.7 million Facebook Pages reveals that 7 out of 10 were inactive during the month of October, with zero updates. ... >>

BizReport | November 15, 2012

New app displays TripAdvisor content to Facebook Fans

Owners of hotels, restaurants and visitor attractions wishing to link their online reviews with their Facebook Page now have an easy option to do so with the launch of the TripAdvisor App for Facebook. ... >>

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