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BizReport | Search Marketing June 17, 2010

What's not to Like? Facebook button spreads

That little, blue "thumb up" icon is getting everywhere and just when you thought it couldn't possibly find somewhere else to pop up - it does. Today, Facebook's "Like" button gets a new location. ... >>

BizReport | Social Marketing June 16, 2010

Survey reveals which Facebook ads users prefer

Back in 2007, when Facebook announced its intention to place ads on the social networking site, many users were outraged. Now, it seems, the question isn't just whether they like ads in their social space - it's which ads they... >>

BizReport | Social Marketing June 15, 2010

Syncapse puts value on Facebook Fans' heads

How much is a Facebook Fan worth to a brand? Ten dollars? Fifty, even? No, it is way more than that according to new figures released this week by social media marketing firm, Syncapse.... >>

BizReport | Social Marketing June 04, 2010

Social media used to broadcast brand, product preferences

Not only are people using social media to say "hey, look what I'm doing right now" or "here's where I'm going next week", they're also using it to tell others exactly how they feel about brands and products. ... >>

BizReport | Advertising June 03, 2010

Facebook quadruples advertisers in 18 months

The Internet has, of late, been absorbed with the notion that Facebook users are quitting left, right and center. But one Facebook group certainly doesn't appear to be going anywhere fast - advertisers. ... >>

BizReport | Social Marketing May 25, 2010

Where2GetIt finds businesses on Facebook, tells consumers

Several notable brands have signed on to be 'found' on Facebook. The new option, from Where2GetIt, allows businesses in Facebook's space to launch a simple business locator which then helps consumers find local addresses for regional or national brands. Chick-fil-A,... >>

BizReport | Social Marketing May 24, 2010

Facebook users consider quitting, Zuckerberg responds

More reports and stories of Facebook desertion are circulating around the blogosphere, including the results of a survey by I.T. security company, Sophos, who found the vast majority have quitting Facebook on their minds. Privacy is the main driver behind... >>

BizReport | Mobile Marketing May 20, 2010

Facebook launches free-to-access mobile website

With reports it's about to reach half a billion users, Facebook continues its quest for more with the release of a new mobile website designed to entice those mobile users who don't have the latest gadgets or extensive data-plans.... >>

BizReport | Trends & Ideas May 13, 2010

Facebook serves most banner ads in Q1

Another month and another milestone for the social networking behemoth that is Facebook. comScore has just released data showing the website served up more banner ads than any other website on the Internet during the first quarter of 2010. ... >>

BizReport | Social Marketing May 12, 2010

Study: Latinas want more from social networks, marketers

When it comes to the social marketplace at least one major group of consumers feels underserved: the Latina segment. According to a new report from Sophia Mind, a division of Bolsa de Mulher, Latinas do use the current slate of... >>

BizReport | Mobile Marketing May 12, 2010

Survey: Teens talk text

When it comes to conversation, teens are as likely to text to communicate as the actually speak. That, according to a recent survey by teen marketing hub ChaCha. The platform polled teens to determine how they prefer to communicate. With... >>

BizReport | Trends & Ideas May 11, 2010

Facebook deserters - boredom or privacy concerns?

Has Facebook poked the privacy of its users one too many times, or are users simply becoming bored with the social network? Either way, more and more people are looking for information on how to delete their Facebook accounts. ... >>

BizReport | Advertising May 11, 2010

Report: Consumers find video through direct navigation

When it comes to online video it is no secret that many consumers are finding content through social networks and search engines, but it may come as a surprise that the bulk of online video is being served through direct... >>

BizReport | Social Marketing April 29, 2010

Facebook's 'like' button spreads across the Internet

Just one week after launch it's clear that many website owners and developers have embraced Facebook's new social plug-ins with tens of thousands adding the "Like" button.... >>

BizReport | Social Marketing April 22, 2010

Facebook 'Like' button to spread across Internet

For some time commentators have been speculating about Facebook's aspirations to "become" the Internet. These speculations may be being realized as Facebook, which is now nearing a monthly unique visitor count of 500 million, announces the expansion of its "Like"... >>

BizReport | Blogs & Content March 22, 2010

Facebookers show content loyalty

If you're trying to build a readership online, Facebook may be one place to begin. According to Heather Hopkins, analyst with Experian Hitwise, Facebook users are more loyal to their favorite news and media hubs than consumers getting news from... >>

BizReport | Social Marketing March 18, 2010

Twitter pushing upstream news content - just barely

Another reason for publishers to set up social media accounts: social networks are pushing more and more traffic upstream to news and content hubs. A new report from Hitwise analyst Heather Hopkins points out that Twitter's upstream traffic to news/content... >>

BizReport | Social Marketing March 16, 2010

Fans and friends more likely to purchase

If a business doesn't have a presence on social media platforms such as Twitter and Facebook they risk being seen as "out of touch" while missing out on valuable word of mouth and even sales.... >>

BizReport | Social Marketing March 16, 2010

Mobile consumers show high social tendencies

Over the last year, the number of mobile social networkers have grown by triple digits. According to a recent comScore report mobile visits to Facebook and Twitter, the two largest social networks, have grown by more than 100% (access to... >>

BizReport | Blogs & Content March 03, 2010

Facebookers engage with broadcast media

Google News and Facebook may each be pushing traffic to traditional media, but when it comes to individual websites but it turns out that the two entities are actually sending traffic to very different segments. While Google News users primarily... >>

BizReport | Social Marketing March 02, 2010

Vitrue gives social marketers mini-app option

Atlanta-based social marketing firm Vitrue has one more option for marketers targeting Facebook users: mini apps. For most marketers in the Facebook space, targeting consumers on the news feed is nearly impossible because of the amount of content on that... >>

BizReport | Social Marketing February 19, 2010

Report: 25% of small businesses are in the social space

Move over nationwide brands, small businesses are headed to the social space. According to a recent report 25% of small businesses now have a branded social network page and 41% are using social networks to advertise and promote their businesses.... >>

BizReport | Social Marketing January 29, 2010

Study: At-home moms more likely to be social

When it comes to engaging moms, the most likely place may be the social network. According to a recent report from the Retail Advertising and Marketing Association (RAMA) at home moms are more likely to be on Facebook, MySpace or... >>

BizReport | Social Marketing January 27, 2010

Report: More people, time go social

When it comes to social networks it is no secret that the biggest - Twitter, Facebook and LinkedIn - just keep getting bigger. But it may surprise some that not only are more people and brands creating accounts, but they... >>

BizReport | Email Marketing January 19, 2010

Tips to build brand in the social space

For the past year both small and large brands have joined the social marketplace, hoping to engage consumers and build revenue. The problem is that many brands didn't understand the social space when they signed on - and they still... >>

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