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BizReport | Social Marketing May 18, 2012

For sale: One social network?

Facebook is said to go on the market Friday morning, an Initial Public Offering (IPO) which could raise more than $15 billion according to Reuters. Why the interest in the world's largest social network? What does the IPO mean?... >>

BizReport | Social Marketing May 17, 2012

Wildfire study reveals best type of social campaign

With Facebook's IPO on the near horizon pundits are wondering what's next for the social network - some going so far as to predict a clunker in the near future because Facebook isn't quite ready for primetime from an advertiser... >>

BizReport | Social Marketing May 15, 2012

Forecast: Social Media Revenues to reach $9.8 billion but will ROI measure up?

The excitement of the impending Facebook IPO has prompted BIA/Kelsey to forecast social media revenues will increase by more than 20% annually through 2016. Meanwhile data from WordStream indicates Facebook's ad strength may not be ready for primetime.... >>

BizReport | Social Marketing May 14, 2012

Forecast: Social ads to push 50% ad budgets by year's end?

In light of Facebook's expected IPO later this week, so industry insiders are pontificating on what could be next for The Social Network - and other social networks - as more consumers becoming connected to and continue relying on social... >>

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