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BizReport | Social Marketing April 03, 2014

Vantage Media: How Facebook is changing engagement

According to recent data from the Vantage Media Consumer Engagement Index targeting isn't just about the product any longer. It's about the product, the consumer and getting the timing right. The study also indicates that Facebook is changing not only... >>

BizReport | Social Marketing February 14, 2014

Facebook embraces diversity with addition of 'custom' gender options

Facebook wants its users to be able to express their true self. To this end, they have introduced around 50 different terms as an alternative to the basic gender terms of male or female. ... >>

BizReport | Social Marketing January 24, 2014

Princeton data suggesting Facebook's demise prompts humorous comeback from network's data scientists

The rise, or fall, of social network giant Facebook is a debate that rages on. While some research reveals reports of Facebook's demise are grossly exaggerated, yet more research suggests a mass exodus of users from the network by 2017.... >>

BizReport | Advertising January 13, 2014

Facebook scraps Sponsored Stories

Facebook is scrapping Sponsored Stories but aims to bring social context to all advertising on the social network, according to a recent announcement.... >>

BizReport | Social Marketing January 06, 2014

Facebook first in rankings despite falling out of favor with kids

Youngsters may be fleeing Facebook in favor of Instagram and other social networking platforms, but Zuckerberg's network remains top of the social media rankings, according to a recent Pew Research Center Internet Project study. ... >>

BizReport | Social Marketing December 24, 2013

Facebook in 2014: Brands must get creative

Facebook has been the go-to social network for brands for at least the past two years. But, as Facebook has grown so has their need to make money. Many of the changes in Facebook have hampered the way brands engage... >>

BizReport | Social Marketing November 21, 2013

Survey reveals few Brits using social media for gift recommendations

Few consumers will be turning to social media for holiday gift recommendations this year, according to new research in the U.K. commissioned by The Drum and conducted by YouGov. ... >>

BizReport | Social Marketing October 07, 2013

Statista: 20% locked out of Facebook at work

Do you, or your employees, use Facebook at work? Many do. According to new figures released by Statista, almost one in three log on to the social network at least once during the working day.... >>

BizReport | Internet October 03, 2013

54% of extreme cyber-bullying takes place on Facebook

Cyber-bullying is affecting the self-esteem and social lives of many young people, and is most-likely to be encountered on Facebook, according to a new report released by UK-based anti-bullying charity Ditch the Label. ... >>

BizReport | Social Marketing September 04, 2013

Twitter allows users to customize Tweet audience

Lately we have seen how Facebook has been taking on some Twitter-esque features. Now, Twitter has adopted some features from the social networking behemoth including 'Protected Tweets'.... >>

BizReport | Social Marketing August 28, 2013

Facebook removes requirement for third-party apps in promotions

Great news for Facebook marketers and users. Significant changes to how promotions and contests are run on the social network does away with the need for third-party apps.... >>

BizReport | Social Marketing August 26, 2013

Facebook ceases to deal in physical gifts, digital gift card to take over

Facebook is ditching the option of sending physical gifts via its Gift feature and concentrating wholly on the less logistically demanding task of providing a digital gift card. ... >>

BizReport | Social Marketing August 21, 2013

Socialbakers: No ideal day for Facebook Fan engagement

The search for the optimum day for engaging Fans on Facebook continues and, while a study from Socialbakers throws up some interesting data, the firm concedes there is no ideal day for posting.... >>

BizReport | Advertising August 20, 2013

Kenshoo: Facebook ads show significant performance improvement

The results of Kenshoo Social's quarterly analysis of 75 billion Facebook ads reveal significant performance improvement over the first two quarters of 2013.... >>

BizReport | Ecommerce August 19, 2013

Barclaycard US LiketoLove campaign and bold fashion purchases in UK

Barclaycard in the US gives consumers a chance to share what they love in life via social media, while in the UK the company reveals that what is purchased online is often more bizarre or daring than would be purchased... >>

BizReport | Advertising August 02, 2013

Nielsen's Facebook-commissioned report adds fuel to television-style ad fire

Media reports claim social network behemoth Facebook plans to begin selling television-style ads. Meanwhile, a brand new report released by Nielsen, and commissioned by Facebook, reveals the incremental reach Facebook can add to television networks.... >>

BizReport | Social Marketing July 25, 2013

Developing markets get Facebook on feature phones

Facebook's mission to connect the world is working. The latest figures announced the by the social network reveal 100 million people are now using Facebook for Every Phone each month.... >>

BizReport | Social Marketing July 24, 2013

Facebook stock boosted by mobile advertising

Facebook's second quarter financial report, released this week, reveals over half a billion in revenue generated from mobile ads - more than 41% of its total revenue - and sends stock prices soaring.... >>

BizReport | Advertising July 22, 2013

Facebook newsfeed CTRs overshadow other ad placements

Is there a difference in click-through rates between Facebook ads in the newsfeed and those placed at the right-hand side? Yes, a massive difference, according to recent insights provided by Adobe. ... >>

BizReport | Internet July 15, 2013

Tech fatigue prompts a desire to disconnect

Taking a break from technology is not only good for a person's eyesight, it also encourages in-person social connections and improves life satisfaction. However, over-indulgence is prompting some to disconnect, according to various studies.... >>

BizReport | Social Marketing July 02, 2013

Multiple reasons for Liking a brand on Facebook

Do Facebook users Like a brand Page because they want freebies, because they are a customer of that brand or simply because their friends Liked it? A new study from social media marketing firm Syncapse reveals it could be for... >>

BizReport | Social Marketing July 02, 2013

How valuable is social marketing?

New data out from Neolane offers insight into just how effective those Facebook campaigns can be. Among the findings: Facebook users are most interested in service apps, contests and games.... >>

BizReport | Advertising July 01, 2013

Facebook pulls advertising from controversial Pages

As of today, Facebook Pages that contain violent or sexual content will no longer be able to carry ads, according to an announcement from the social network.... >>

BizReport | Social Marketing June 20, 2013

Amazon facilitates social gifting on Facebook

This week, Amazon has launched a new social gifting feature for Facebook that allows groups of friends to club together to send an Amazon Gift Card. ... >>

BizReport | Social Marketing June 05, 2013

Women head online to vent frustrations with customer service

Customer service underpins a successful company, building loyal and repeat customers but, when customer service is not as expected by consumers, you can guarantee they'll tell anyone that will listen. ... >>

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