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BizReport | Social Marketing June 25, 2008

Visa giving $100 Facebook ad credit to small businesses

Visa is awarding a total of $2 million in Facebook advertising credit to small businesses. It comes as part of the launch of the first-ever application dedicated to connecting small businesses on the social networking site. ... >>

BizReport | Social Marketing June 22, 2008

Facebook adds profession-based ad targeting

Facebook continues to tighten up its ad targeting offering and now advertisers can target users by their profession.... >>

BizReport | Social Marketing May 13, 2008

Hitwise: MySpace takes 3/4 of the social networking pie

It may be the granddaddy of all social networks, but MySpace isn't losing any steam. According to a recent Hitwise report, MySpace still leads the social atmosphere, attracting more than 70% of social networkers in April.... >>

BizReport | Social Marketing January 19, 2008

MySpace leads, Facebook follows

Over three-quarters of social-networking traffic in the U.S. went to MySpace during 2007, according to new data released by online intelligence service, Hitwise.... >>

BizReport | Social Marketing December 18, 2007

More socializing for TopShop

In March this year, one of Britain’s largest fashion stores, TopShop, entered the world of social networking with a profile page on MySpace. The success of this move has led the fashion store to explore another big social network.... >>

BizReport | Social Marketing December 18, 2007

eMarketer: Social marketing to surpass $2 billion in '08

One trend that is likely to continue into 2008 is the social marketing trend. According to a recent eMarketer report, social network advertising will nearly double in 2008 to reach more than $2 billion for the year.... >>

BizReport | Social Marketing November 26, 2007

EU ponders targeted advertising privacy concerns

European Union regulators have concerns over online privacy and targeted online advertising is about to come under heavy scrutiny.... >>

BizReport | Social Marketing November 15, 2007

Facebook shows 125% growth year over year

MySpace may be the grandfather of all social networks, but another social platform is catching up fast. According to new research from Nielsen//Netratings, Facebook posted the largest growth year over year for October.... >>

BizReport | Social Marketing November 12, 2007

Could Facebook's social ad strategy be scuppered?

Could a law passed over a century ago in New York really scupper Facebook’s recently announced Social Ads strategy?... >>

BizReport | Social Marketing November 05, 2007

Facebook to unveil shopping service to its network

Users log on to social networks to make friends. Now those connections could impact how an etailer or product will fair online. That is because Facebook is set to unveil a shopping tab within its social network that would allow... >>

BizReport | Social Marketing October 30, 2007

AdBrite to sell ads on Facebook apps

Microsoft may have the exclusive when it comes to display advertising on Facebook, but application developers on the social network can choose to accept ads or sponsorships from whoever they like.... >>

BizReport | Social Marketing October 24, 2007

Will Facebook's upcoming announcement trump Google's?

Is Facebook looking to steal Microsoft’s thunder? Reports out this week suggest that Facebook will be announcing a new advertising system just one day after Google announces how it will be opening up to developers.... >>

BizReport | Social Marketing October 08, 2007

Facebook now favorite among U.S. college students

Facebook has risen to the top of U.S. college students’ favorites websites, putting the previous favorite, MySpace, down to third place and CollegeHumor down to fifth.... >>

BizReport | Social Marketing September 25, 2007

Facebook takes top spot in the U.K.

Facebook has risen from the U.K.’s third most popular social networking site in June, 2007, to take the top spot in August, according to Nielsen//NetRatings.... >>

BizReport | Social Marketing September 21, 2007

Teens who visit MySpace and Facebook return more often

The most recent report from online metrics firm Nielsen//Netratings indicates that marketers may have more luck targeting users who visit more than one social networking hub. ... >>

BizReport | Social Marketing September 11, 2007

Facebook takes number one spot on hot list

AdweekMedia has released its third annual Digital Hot List. The top ten lists those web properties that have grabbed the attention of marketers, consumers, press and pop culture during 2007. ... >>

BizReport | Social Marketing August 16, 2007

Eggnetwork gives advertisers access to Facebook users

VideoEgg powers over 680 million video plays a month, monetizing those videos through ads. Now it has shifted tactics to become an ad network for Facebook applications.... >>

BizReport | Social Marketing August 14, 2007

The rise and rise of U.S. online social network advertising

More and more U.S. ad dollars are being spent on advertising through online social network websites such as MySpace and Facebook, according to a recently released eMarketer report.... >>

BizReport | Social Marketing August 10, 2007

Will Facebook's new opt out option bring back advertisers?

After several large British companies recently withdrew their advertising with Facebook, the social networking website has updated its system to give advertisers more control over where their ads appear.... >>

BizReport | Social Marketing August 09, 2007

Wal-Mart gets social with back-to-school college students

Wal-Mart embraces social marketing by setting up a Facebook group aimed at marketing dorm room products to college students returning to school.... >>

BizReport | Social Marketing August 07, 2007

The global face of social networking

A new report from comScore reveals that several of the major social networking sites have experienced dramatic growth over the past year, and the trend is global. ... >>

BizReport | Social Marketing July 30, 2007

A new Lookery at advertising on Facebook

A couple of Internet entrepreneurs are launching an ad network for Facebook applications, giving advertisers access to the social network’s millions of users.... >>

BizReport | Social Marketing July 17, 2007

Facebook, YouTube are fastest growing social networks

It is not news that MySpace is the king of the social networks. But it may surprise some just how fast other social networks are catching up to the king. MySpace took over social networking when it opened but according... >>

BizReport | Social Marketing July 17, 2007

LinkedIn traffic rose 323 percent in past year

LinkedIn, the business social network, has experienced a huge rise in traffic over the past year but, in light of Facebook’s rising popularity, is it too little too late?... >>

BizReport | Social Marketing July 16, 2007

Advertisers disappointed with Facebook's CTR

More reports are circulating of disappointing click-through rates for advertising placed on Facebook. Should marketers persevere or concede that social networking sites aren’t yet the place for ads?... >>

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