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Facebook's users may not be too thrilled at the plethora of new ads making their way on to timelines but, according to marketing software firm Kenshoo, marketers have embraced new ad opportunities on the social network. ... >>
Facebook is leveraging legal action and investment in anti-spam algorithms in an attempt to crack down on companies selling 'Likes' on the social network.... >>
Which social channel is preferred by consumers for engaging with CPG brands? According to a new study from G/O Digital, it's Facebook.... >>
Ads in Facebook's newsfeed can get annoying and many choose to hide them. Now, Facebook wants a little more detail about why their users choose to hide an ad in an effort to improve targeting.... >>
Events will be given more visibility on Facebook with the launch of new tools for advertisers that will boost awareness and, hopefully, attendance.... >>
The social network has announced it is testing a new feature that will enable advertisers to sell products directly through advertising, according to a recent blog post.... >>
There has been a lot of buzz lately about Facebook's marketing practices - post boosting, not showing every post from every page 'liked' by a consumer. Still, the giant social network just keeps growing. New users, more engagement and more... >>
As more marketers and advertisers play with video formats, Facebook has announced it is giving more weight to them in the newsfeed algorithm. The change will determine what the social network's users see from both their friends and brands. ... >>
Facebook is touting itself as the world's biggest stadium in the run up to the FIFA World Cup. With kick-off just under one month away, users of the social network should brace themselves for newsfeeds teeming with soccer fans' updates... >>
Facebook has some unique, compelling and highly effective tools for reaching your existing customers and prospecting new ones. But is it worth the effort to build up Facebook profiles?... >>
Social login continues to gain ground with consumers who don't want to remember one more password or create one more profile just to buy a pair of socks online. And it will likely surprise no one who is winning: Facebook.... >>
According to recent data from the Vantage Media Consumer Engagement Index targeting isn't just about the product any longer. It's about the product, the consumer and getting the timing right. The study also indicates that Facebook is changing not only... >>
Facebook wants its users to be able to express their true self. To this end, they have introduced around 50 different terms as an alternative to the basic gender terms of male or female. ... >>
Princeton data suggesting Facebook's demise prompts humorous comeback from network's data scientists
The rise, or fall, of social network giant Facebook is a debate that rages on. While some research reveals reports of Facebook's demise are grossly exaggerated, yet more research suggests a mass exodus of users from the network by 2017.... >>
Facebook is scrapping Sponsored Stories but aims to bring social context to all advertising on the social network, according to a recent announcement.... >>
Youngsters may be fleeing Facebook in favor of Instagram and other social networking platforms, but Zuckerberg's network remains top of the social media rankings, according to a recent Pew Research Center Internet Project study. ... >>
Facebook has been the go-to social network for brands for at least the past two years. But, as Facebook has grown so has their need to make money. Many of the changes in Facebook have hampered the way brands engage... >>
Few consumers will be turning to social media for holiday gift recommendations this year, according to new research in the U.K. commissioned by The Drum and conducted by YouGov. ... >>
Do you, or your employees, use Facebook at work? Many do. According to new figures released by Statista, almost one in three log on to the social network at least once during the working day.... >>
Cyber-bullying is affecting the self-esteem and social lives of many young people, and is most-likely to be encountered on Facebook, according to a new report released by UK-based anti-bullying charity Ditch the Label. ... >>
Lately we have seen how Facebook has been taking on some Twitter-esque features. Now, Twitter has adopted some features from the social networking behemoth including 'Protected Tweets'.... >>
Great news for Facebook marketers and users. Significant changes to how promotions and contests are run on the social network does away with the need for third-party apps.... >>
Facebook is ditching the option of sending physical gifts via its Gift feature and concentrating wholly on the less logistically demanding task of providing a digital gift card. ... >>
The search for the optimum day for engaging Fans on Facebook continues and, while a study from Socialbakers throws up some interesting data, the firm concedes there is no ideal day for posting.... >>
The results of Kenshoo Social's quarterly analysis of 75 billion Facebook ads reveal significant performance improvement over the first two quarters of 2013.... >>
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