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BizReport | Social Marketing April 21, 2013
Facebook Fan value rises 28% since 2010
Fans of brands on Facebook have significantly upped their worth over the past three years, according to new figures released by social media marketing firm Syncapse, with some brands averaging Fan values in the thousands of dollars. ... >>
BizReport | Social Marketing April 19, 2013
Brits spend 62 million hours each day on social networks
A new poll in the UK reveals just how entrenched social media is in the day to day lives of Brits, with an estimated 62 million hours spent each day on Facebook and Twitter.... >>
BizReport | Advertising April 12, 2013
Facebook intros offline data to target online ads
Until now, advertisers on Facebook could only target ads based on user-supplied information. A new feature, "partner categories", will change all that and enable advertisers to target ads based on a user's past purchase history. ... >>
BizReport | Ecommerce April 08, 2013
Janrain: Facebook winning with social login
More social consumers are choosing Facebook as their login of choice. That according to new data, covering the first quarter of 2013, out from Janrain. Their research shows that when social login is offered nearly half (46%) choose to use... >>
BizReport | Social Marketing February 07, 2013
61% of Facebook users have taken a break from the network, have you?
Almost two-thirds of American adults have taken a break from using Facebook at some point or another, according to new research from the Pew Research Center's Internet & American Life Project, and more than a third of younger users intend... >>
BizReport | Advertising February 05, 2013
AdChoices logo comes to Facebook
In response to pressure from the ad industry, Facebook will soon introduce the Digital Advertising Alliance's "AdChoices" logo to ads served through Facebook Exchange.... >>
BizReport | Social Marketing February 01, 2013
Facebook launches gift card that can't be used on Facebook
The latest 'new thing' on Facebook isn't really very new at all. In fact, it's a rehash of the everyday gift card but with a slightly more convoluted loading and redemption process. ... >>
BizReport | Social Marketing January 24, 2013
Research reveals the Facebook 'envy spiral'
Do you log-on to Facebook only to be confronted with updates and images that leave you angry, envious or just darn right miserable with your lot in life? If so, you're not alone, according to new research by two German... >>
BizReport | Social Marketing January 18, 2013
Candy more appealing than farming on Facebook
Facebook gamers have a sweet spot for a new game. It's called Candy Crush Saga and the confectionery-themed match puzzler now boasts 9.7 million or so users - almost one million more than FarmVille 2. ... >>
BizReport | Social Marketing January 17, 2013
The Facebook phone is here and it's already in your pocket
As the Internet fizzes with news of Facebook's Graph Search, the social network has slipped in another new feature which, while hotly anticipated for some time, hasn't materialized in quite the format expected.... >>
BizReport | Social Marketing January 15, 2013
Facebook announces larger 'Pages You Might Like' ads in mobile newsfeeds
An announcement on Facebook's Australia and New Zealand marketing Page reveals the imminent introduction of larger Page Like ads on mobile news feeds. ... >>
BizReport | Mobile Marketing January 11, 2013
Social media access via mobile on the rise
Mobile is increasingly being used to access social media, according to recent survey findings released by eMarketer. ... >>
BizReport | Advertising December 16, 2012
Kenshoo data shows engagement with Facebook Ads up
A new infographic from global social marketing platform Kenshoo reveals just how much consumer interaction with Facebook ads increases over the festive season.... >>
BizReport | November 22, 2012
Over 70% of Facebook Pages inactive during October
Many brands and businesses aren't getting the most out of social media. Analysis of more than 5.7 million Facebook Pages reveals that 7 out of 10 were inactive during the month of October, with zero updates. ... >>
BizReport | November 15, 2012
New app displays TripAdvisor content to Facebook Fans
Owners of hotels, restaurants and visitor attractions wishing to link their online reviews with their Facebook Page now have an easy option to do so with the launch of the TripAdvisor App for Facebook. ... >>
BizReport | November 13, 2012
Social media overwhelming some SMBs
More SMBs in the U.S. are using social media in their marketing, according to new research, but SMB community website Manta reveals social media destinations can be overwhelming environments for small business owners. ... >>
BizReport | November 01, 2012
Anonymous sources suggest Facebook has plans to take on Craigslist
Two anonymous sources have told of Facebook's plans to launch a service that could worry Craigslist. Called Marketplace it's the social network's first foray into classified ads. ... >>
BizReport | October 29, 2012
Study reveals impact of paid search on Facebook brand reach
If you want to be seen on Facebook you need to incorporate paid media, according to new research released by the social network and conducted by comScore. ... >>
BizReport | October 25, 2012
Facebook shares rise after positive mobile ad revenue report
It's been a tough year for Facebook after a disappointing IPO and second quarter results. But things are looking up for the social network after the latest mobile ad revenue figures were revealed earlier this week.... >>
BizReport | October 18, 2012
Facebook reveals the viral spread of Offers
If the figures recently released by Facebook are correct, the vast majority of Facebook Offers are spread virally among Friends. ... >>
BizReport | Ecommerce October 17, 2012
Facebook tops global brands list
When it comes to brands making a splash around the globe, none is bigger than The Social Network. That would be Facebook. According to new data in from General Sentiment, Facebook now tops the Global Brands List - ahead of... >>
BizReport | Social Marketing September 27, 2012
Zynga game loses 96,000 players in Facebook fake account sweep
Facebook's crack-down on fake account and 'Likes' sees some pages lose tens of thousands of Fans. ... >>
BizReport | Advertising September 26, 2012
Advertising: Men are cheap on Facebook
Women make up the bulk of Facebook users, but men are cheaper to target with ads on the social network, according to a new study by marketing software company Kenshoo and Resolution Media.... >>
BizReport | Ecommerce September 06, 2012
Two-thirds of consumers would 'Like' a brand for a 25% saving
The fifth RedPlum Purse String Study has been released by media and marketing services firm Valassis and it reveals that seeking out deals and coupons has become increasingly social and mobile. ... >>
BizReport | Social Marketing September 05, 2012
Forget 'Likes', use 'Were Here' for better travel metrics
A British budget-holiday website claims to be the first to utilize Facebook's 'Were Here' API to produce a ranking of the top 10 destinations that is more representative of user engagement than 'Likes'. ... >>
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