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BizReport | Advertising archives July 24, 2014

Brands piggy-backing on major events not guaranteed success

Post-tournament research by Millward Brown's specialist neurological branch reveals that brands piggy-backing on major events such as the FIFA World Cup are not guaranteed success.... >>

BizReport | Social Marketing July 15, 2014

2014 World Cup breaks records on social media

They think it's all over - it is now. And so the FIFA World Cup 2014 comes to an end. As well as having some momentous moments such as Brazil's devastating defeat by Germany and Suarez's jaw action, the sporting... >>

BizReport | Advertising archives July 10, 2014

Advertisers that take football too seriously risk alienating female fans

A study by London-based research agency The Nursery found that World Cup advertisers may have turned off female football fans by taking the sport too seriously. ... >>

BizReport | Research archives July 04, 2014

Report: World Cup viewers using mobiles while watching games

Over the past 10 days World Cup fever has spread around the world - even in the US where many view soccer as a child's sport. Some interesting trends have come from viewing - like more people being online on... >>

BizReport | Ecommerce archives July 03, 2014

Retailers cash in on action-packed sporting weekend

It's not unusual to see an increase in sport-related offers appear during a major tournament such as the Olympics but the convergence of several sporting events this weekend has seen discounts offered in the UK on VoucherCodes.co.uk rise a whopping... >>

BizReport | Advertising archives June 30, 2014

World Cup ad success goes to non-sponsors

As the FIFA World Cup heads towards the final stages, new research reveals that the winners of the most-shared football-related ads are by brands who are sponsors of the event.... >>

BizReport | Social Marketing June 25, 2014

How the World Cup is impacting brands

According to a new BrandKeys survey finds most US World Cup viewers say they would support brands who advertise or support their favorite soccer teams - even though major league soccer isn't a huge deal in the US. So far... >>

BizReport | Social Marketing June 16, 2014

How social media is trending the FIFA World Cup

About half of viewers for the 2014 FIFA World Cup will be watching via mobile devices. That's the takeaway from a new survey out from RadiumOne, which also indicates Facebook will beat out Twitter for World Cup fans.... >>

BizReport | Search Marketing June 10, 2014

Google highlights mobile search behavior among FIFA World Cup fans

Football fans all over the globe are reaching fever pitch as the FIFA World Cup draws ever nearer. This year, fans watching from the UK are a different breed to those who watched the 2010 games. This year, fans are... >>

BizReport | Blogs & Content archives June 18, 2010

FIFA World Cup underscores video's untapped potential

For just over a week now consumers across the globe have been infatuated with one thing: football (soccer, to those of us in North America). They are talking football, watching matches and sharing photos and buzz about the World Cup... >>

BizReport | Blogs & Content archives June 04, 2010

World Cup streaming potential could push huge revenue

Less than a month to go before the World Cup takes center stage around, well, the world. Soccer, to those of us in America, or football teams will be watched and betted on, cheered and rallied around. What's more, the... >>

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