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BizReport | Advertising May 10, 2010

Why marketing strategy should measure more than clicks

When it comes to the length of time consumers actually spend on-site, everyone knows the higher the rate the better it is for the brand or marketer. Likewise, most marketers believe the number of clicks an ad receives the more... >>

BizReport | Research March 31, 2010

Eyeblaster: Rich media doubles purchases in travel sector

When it comes to travel, one of the hottest sectors in advertising, it seems that consumers are underserved. For airline specific ads, that is. According to a recent Eyeblaster report consumers are underexposed to airline ads, in a time when... >>

BizReport | Advertising February 26, 2010

Click Forensics beta-launches display ad verification platform

There is another tool for marketers to add to their campaign arsenal. Today online ad verification solution Click Forensics is launching a new platform, Display Ad Verification, in beta. The platform filters audience impressions and advertising serving information in real... >>

BizReport | Advertising February 25, 2010

Study: Display ads push search

If you have display but no search or search but no display chances are your campaigns aren't performing to peak. That, according to new research from digital ad solution firm Eyeblaster. Their report indicates that search is stimulated by properly... >>

BizReport | Ecommerce January 28, 2010

Report: Shopping habits run true online and offline

When it comes to shopping old habits die hard. And that means even online marketers need to take the 'old ways' into account. A new report from digital ad firm Eyeblaster sheds light on the trend. According to the report... >>

BizReport | Advertising November 19, 2009

Report: Mix video with editorial for best results

If you're looking for a bigger return on video advertising, don't forget the editorial content. According to a new report from Eyeblaster, video ads perform better when adjacent to news, finance, music and sports editorial content. The report also suggests... >>

BizReport | Advertising October 14, 2009

Study: Sometimes, size really does matter

When it comes to banner advertising, size really does matter. That, according to a new study from digital ad solutions firm Eyeblaster. The Global Benchmark Report finds that standard banner ads perform better as larger sized adswhile the size for... >>

BizReport | Mobile Marketing September 02, 2009

Partnership allows tracking across multiple mobile publishers

Mobile marketers take note. A new partnership between Eyeblaster and Ringleader Digital could help track consumers throughout the mobile space, giving marketers a better handle on how to target them. The platform offers mobile marketers the ability to serve ads... >>

BizReport | Advertising June 17, 2009

Study: Cross-channel to skyrocket

If you've thought about cross channel marketing but held back, now is the time to act. A new study from online advertising solutions firm Eyeblaster and TNS Media Intelligence shows that marketers are eagerly beginning to embrace cross channel campaigns... >>

BizReport | Advertising February 06, 2009

New tool boosts ad relevance

Content may be key but relevance is everything else. If ads aren't relevant consumers won't engage which means a smaller campaign ROI. A new tool from Eyeblaster could help marketers enhance ROI by ensuring that ads have relevance for consumers.... >>

BizReport | Research October 30, 2008

Eyeblaster offers engagement analytics

Do you ever wonder how a consumer is interacting with your website? What about engagement after leaving your site? If so, a new analytics report from Eyeblaster may give you new insight. The tool shares statistics, metrics and data -... >>

BizReport | Advertising October 06, 2008

iPerceptions: Current ad formats ineffective

Rich media advertising may draw the eye, but it doesn't necessarily draw clicks, according to recently released results from an iPerceptions study. ... >>

BizReport | Search Marketing September 19, 2006

Eyeblaster Moves To Search Marketing

Eyeblaster is moving beyond rich media and into the search marketing realm with a suite of new marketing tools that could simplify the management of your online marketing campaigns.... >>

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