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BizReport | Advertising archives July 14, 2014

Report: More brands turn to digital to grow business

An increasing number of local, national and international businesses are turning to the digital space to grow their business. According to a new survey of marketing professionals by Extole and GigaOm most marketers are using digital to increase brand awareness,... >>

BizReport | Email Marketing May 19, 2014

Extole: How to build referrals weekly, monthly, quarterly

Referral marketing is a solid strategy to build higher engagement levels between brands and consumers. A new infographic from Extole offers tips for weekly, monthly and quarterly strategies.... >>

BizReport | Social Marketing April 21, 2014

Study: Tuesday/Thursday are best days for sharing

Think social media followers share just as many brand offers on Mondays as, say Thursdays? Think again. According to new data out from Extole Tuesdays and Thursdays outrank all other days for sharing, but Monday is still a day retailers... >>

BizReport | Ecommerce archives March 05, 2014

Top tips to improve referral strategy

Referral marketing isn't new; it's existed as long as advertising has. However, the online space is pushing deeper engagement for some because of marketers' ability to target and scale campaigns. One expert offers his top tips to improve a referral... >>

BizReport | Advertising archives February 26, 2014

Does your referral strategy need refining?

Great ad strategies employ techniques that are as diverse as the target audience. Most marketers aren't focused on a single persona but several. It makes a lot of sense then to use different tactics to appeal to your potential customers.... >>

BizReport | Social Marketing May 11, 2012

3 Questions with Extole

The Extole platform turns consumers into social advocates - a relatively new term and type of consumer. These shoppers share brand information and even advocate for brands in some cases with friends. In the changing ecommerce space this kind of... >>

BizReport | Ecommerce archives September 26, 2011

How social is impacting commerce, search

Through a recent social referral campaign, Folica finds that social sharing is having a big impact on online conversion rates. Their research shows people who clicked on friend's social links/posts made purchases 16% of the time; normal conversion rates for... >>

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