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BizReport | Social Marketing April 19, 2013

Report: One-quarter of time spent social networking

Chalk another plus is the social networking category: according to new data out from Experian Marketing Services, consumers are now spending about 27% of their online time on social networks or forums (US, UK, Australia). That is a lot of... >>

BizReport | Mobile Marketing April 15, 2013

Report: IM/chat users more engaged with ads

Mobile users are multi-taskers. Most businesses know that while watching television many mobile users are also checking social networks, texting or instant messaging with friends. New data from the Simmons Connect report, out from Experian Marketing Services also notes that... >>

BizReport | Email Marketing March 25, 2013

How to better engage for Mother's Day

Just over seven weeks from now sons and daughters will be celebrating their mothers with flowers, lunches out and remembrance gifts. Many brands will turn to email to engage shoppers for the holiday lead-up, but many messages will be missed... >>

BizReport | Mobile Marketing March 21, 2013

Reports note which consumers, devices to target in mobile space

The mobile space may be growing at a rapid clip, but because the devices are so personal to the people using them, advertisers must be careful not only with where they advertise in mobile but how they approach consumers in... >>

BizReport | Email Marketing March 08, 2013

Experian: Consumers engaging with email more

According to new numbers out from Experian Marketing Services email volume rose about 5% (Q4 2012), with mobile pushing many more email opens. According to Experian's data mobile is increasing email response time - meaning consumers are clicking on emails... >>

BizReport | Research February 27, 2013

Experian: More shoppers turning to showrooming

Retailers, in the quest to engage more shoppers, it may be wise to embrace showrooming. A new report on retail trends out from Experian Marketing Services indicates more and more shoppers are showrooming - and brands that allow for online... >>

BizReport | Ecommerce January 16, 2013

Report: Nearly half of emails opened via mobile

New data out from Experian Marketing Services underlines the importance of mobile optimization for email marketers: 44% of emails are now opened on a mobile device. ... >>