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BizReport | Advertising archives June 07, 2015

Study: Linked data a trial for brands

It is fairly simple to find consumer data online these days - there are third party data hubs, there are company-based email lists, social media and the list goes on. But, according to one new study, linking the data available... >>

BizReport | Mobile Marketing April 21, 2015

Report: State of mobile travel

Online may not be the new destination of choice for travel-minded people. That according to a new infographic out from AppLift. According to their conclusions mobile is the place more travelers go first when planning a trip. ... >>

BizReport | Advertising archives April 16, 2015

Study: Tech making it simpler for brands to connect

Technology is changing the way brands approach advertising and engagement. That according to new data out from Experian Marketing Services. Their new study finds that brands are implementing more data-centric marketing initiatives like audience segmentation, data hygiene and campaign testing.... >>

BizReport | Email Marketing February 10, 2014

Study: Email personalization leads to 6x higher conversions

When it comes to email marketing personalization is the key. That according to new data out from Experian Marketing Services. According to their new report personalized email messages are generating six times higher transaction rates and revenue than their non-personalized... >>

BizReport | Ecommerce archives January 07, 2014

Experian: 40% of Americans won't change behavior for discounts

Offering a deal or a discount is a good way to engage and convert new customers, building a strong list of customers, right? Perhaps, not. At least according to new data out that indicates a growing number of American shoppers... >>

BizReport | Search Marketing September 26, 2013

Local searchers knocking on closed doors

There is a disturbing trend in the search space: search engine results leading shoppers astray. According to new data from Infogroup more than half of shoppers using search engines, online directories and GPS/Navigation systems are being led to stores that... >>

BizReport | Research archives September 06, 2013

Reports show more time, engagement coming from mobile

The mobile space just keeps getting bigger. That is the takeaway from two new reports which underline the importance of mobile for content/ecommerce as well as email engagement.... >>

BizReport | Email Marketing July 01, 2013

Experian identifies best days to send email offers

Experian Marketing Services has released their Global Holiday Email Study, revealing in part when marketers in different countries are emailing, the kinds of offers being used and results from those efforts. Perhaps most interesting: the best time to send an... >>

BizReport | Email Marketing June 06, 2013

Report: Email volume up 11%, most opens now on mobile

Email isn't slowing down. That according to new data out from Experian Marketing Services which shows email open rates continued an upward trends (11.6% increase) through Q1 2013. One thing has changed: most email opens are now completed via mobile... >>

BizReport | Social Marketing April 19, 2013

Report: One-quarter of time spent social networking

Chalk another plus is the social networking category: according to new data out from Experian Marketing Services, consumers are now spending about 27% of their online time on social networks or forums (US, UK, Australia). That is a lot of... >>

BizReport | Mobile Marketing April 15, 2013

Report: IM/chat users more engaged with ads

Mobile users are multi-taskers. Most businesses know that while watching television many mobile users are also checking social networks, texting or instant messaging with friends. New data from the Simmons Connect report, out from Experian Marketing Services also notes that... >>

BizReport | Email Marketing March 25, 2013

How to better engage for Mother's Day

Just over seven weeks from now sons and daughters will be celebrating their mothers with flowers, lunches out and remembrance gifts. Many brands will turn to email to engage shoppers for the holiday lead-up, but many messages will be missed... >>

BizReport | Mobile Marketing March 21, 2013

Reports note which consumers, devices to target in mobile space

The mobile space may be growing at a rapid clip, but because the devices are so personal to the people using them, advertisers must be careful not only with where they advertise in mobile but how they approach consumers in... >>

BizReport | Email Marketing March 08, 2013

Experian: Consumers engaging with email more

According to new numbers out from Experian Marketing Services email volume rose about 5% (Q4 2012), with mobile pushing many more email opens. According to Experian's data mobile is increasing email response time - meaning consumers are clicking on emails... >>

BizReport | Research archives February 27, 2013

Experian: More shoppers turning to showrooming

Retailers, in the quest to engage more shoppers, it may be wise to embrace showrooming. A new report on retail trends out from Experian Marketing Services indicates more and more shoppers are showrooming - and brands that allow for online... >>

BizReport | Ecommerce archives January 16, 2013

Report: Nearly half of emails opened via mobile

New data out from Experian Marketing Services underlines the importance of mobile optimization for email marketers: 44% of emails are now opened on a mobile device. ... >>

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