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BizReport | Email Marketing September 05, 2012

Experian: Email volume up 10% YoY

Businesses may be cutting back on some traditional ad costs, but email isn't one of the 'traditional' areas seeing a recession. According to data from Experian CheetahMail email volumes were up 10% from Q2 2011 to Q2 2012, with the... >>

BizReport | Email Marketing June 28, 2012

How to get out of the Spam folder and increase open rates

One problem continues to dog email marketers, twenty years after the first email accounts were opened: deliverability. Too many mailings wind up in Junk or Spam folders or, even if delivered correctly, aren't opened for one reason or another. Here's... >>

BizReport | Email Marketing December 14, 2011

RTB, ecommerce options may open more mobile wallets

New data finds consumers are spending with mobile content - magazines, newspapers, etc. - than they are with printed copies. That news will push more brands into the mobile space, to engage consumers with more content as well as shopping... >>

BizReport | Email Marketing October 05, 2011

CheetahMail: Email volume to increase 20% over holidays

With ecommerce off to a record start thus far in 2011, brands are expecting the holidays to be just as busy online. One area where brands may push more marketing dollars - email. A new report from Experian CheetahMail predicts... >>