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BizReport | Advertising archives April 29, 2019

Study finds most marketers pushing personalization

As we come to the anniversary of GDPR in the EU and an increasing focus on data collection, storage and use around the globe, one new report finds an increased interest from marketers on personalization. A new report, out from... >>

BizReport | Advertising archives June 01, 2017

Ad Roundup: Releases to expand experience

In today's advertising roundup, a trio of releases that will impact how consumers experience retail and other sites, through content, ads, and targeting. ... >>

BizReport | Advertising archives May 17, 2017

Ad Roundup: Giving brands better data

In today's advertising roundup, two partnerships and a new tool, all which push better data to the forefront for digital brands. ... >>

BizReport | Advertising archives April 25, 2017

Study: Most believe personalization key to success

While most marketers do believe personalization is key to their ad success, most also don't believe they - or the industry as a whole - are getting personalization right. That's the takeaway from new Evergage data. ... >>

BizReport | Advertising archives January 24, 2017

Ad Roundup: Experience key to releases, partnerships

In today's roundup, a trio of announcements that key in on customer experience. ... >>

BizReport | Advertising archives November 16, 2016

Ad Roundup: Tools to help understand, monitor shoppers

Two new releases into the digital space should give brands more insight into their customer base. ... >>

BizReport | Advertising archives October 28, 2016

Ad Roundup: Video, multichannel launches

In today's advertising roundup, two releases that will offer brands the ability to engage through video and across channels. ... >>

BizReport | Advertising archives June 15, 2016

Study: Personalization going mainstream

When it comes to targeted marketing, businesses of all sizes are keying in on personalization. That's the takeaway from the new 2016 Trends in Personalization study from Evergage, which found most (85%) of brands are using some form of personalization.... >>

BizReport | Email Marketing May 24, 2016

Email Roundup: Solutions to increase targeting

In today's email roundup: two new solutions that should help brands become more personal to their list members. ... >>

BizReport | Advertising archives March 15, 2016

Ad Roundup: Releases to improve customer experience

In today's advertising roundup, three new releases that should help brands provide better customer experiences online. ... >>

BizReport | Ecommerce archives September 25, 2015

Ad Roundup: Data solutions for retail, mobile

In today's advertising roundup, two new releases that increase brands' ability to access and use data in the online and mobile spaces. ... >>

BizReport | Advertising archives August 11, 2015

Ad Roundup: Tools to target, personalize released

In today's advertising rounding, two new tools that should give brands more in-depth looks at their consumer base; and a new partnership focused on travel minded shoppers. ... >>

BizReport | Advertising archives July 08, 2015

Ad Roundup: Platforms to increase relevance

In today's advertising round-up a trio of announcements setting online brands up for better engagement through translation, experience and relevance. ... >>

BizReport | Advertising archives June 17, 2015

Survey: Personalization a priority for marketers

More advertisers are looking to personalization to make a difference in their online campaigns. That according to new Evergage data which shows more than 80% of marketers surveyed are either now using or planning to implement personalization strategies over the... >>

BizReport | Ecommerce archives July 31, 2014

Ecomm Roundup: Faster checkouts and better personalization

Two new releases into the ecommerce space this week should help retailers improve checkouts and logins, as well as on-site personalization. Personalization has been shown to improve shopper engagement and conversions, as product placements are more relevant to the individual... >>

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