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BizReport | Trends & Ideas archives July 17, 2017

Cards overtake cash in UK payments

According to the British Retail Consortium's latest annual payments survey, card payments now exceed cash payments in the UK. ... >>

BizReport | Ecommerce archives July 06, 2017

Europe: Card fraud losses reach new high

Card fraud losses across 19 European countries hit a new high last year with the UK seeing the highest losses, according to a new interactive map released by analytic software firm, FICO. ... >>

BizReport | Advertising archives July 04, 2017

Popularity of festival tourism provides opportunities for brands

Brands should pay attention to Europe's music scene this summer, according to new research, as more and more people head abroad for music festivals. ... >>

BizReport | Advertising archives July 04, 2017

Gap between digital and television ad spend in Europe widens

Digital has strengthened its dominant position as the primary advertising medium in Europe, according to the latest IAB (Europe) AdEx Benchmark Report, leading television by over €7billion (US$7.9billion). ... >>

BizReport | Ecommerce archives May 30, 2017

Real-time inventory monitoring a must for on- and offline retailers

Retailers who take too long searching inventory can expect to lose sales and revenue, according to new research from supply chain specialists, Zetes, with few consumers prepared to wait around for answers. And the problem is not just offline. ... >>

BizReport | Trends & Ideas archives May 22, 2017

EU mobile payments market to triple by 2021

Growing retailer and consumer interest in mobile payments will lead to the European mobile payments marketing tripling over the next five years, according to the latest data from Forrester Research. ... >>

BizReport | Advertising archives May 08, 2017

Mobile ad spend growth behind declining ad viewability levels

The growth in mobile advertising spend is contributing to a decline in ad viewability levels in the UK, according to new research from ad verification firm, Meetrics. ... >>

BizReport | Ecommerce archives March 07, 2017

OTA mobile traffic outpaces desktop in UK and Italy

With smartphones now the primary device for accessing the Internet in the UK, it comes as now surprise to learn that European online travel agent eDreams ODIGEO reports more of its traffic coming from mobile than desktop. ... >>

BizReport | Advertising archives January 19, 2017

UK ad viewability levels stagnate

Ad viewability in the UK is not improving, according to a new report from ad verification company Meetrics, and the country remains significantly behind other European countries. ... >>

BizReport | Ecommerce archives November 24, 2016

European Banking Authority checkout proposals will hike cart abandonment

Proposals by the European Banking Authority EBA) to bring in new additional authentication processes at online checkout could see more abandoned shopping carts, warns Visa.... >>

BizReport | Trends & Ideas archives October 27, 2016

Cash, and wallets, soon to be things of the past?

The popularity of contactless card payments and online shopping in the UK means that half of the population now carry very little in cash, according to new research released by Mastercard.... >>

BizReport | Advertising archives October 20, 2016

Online ad viewability in UK remains below 50%

Advertisers wasted around £154 million in the third quarter of this year due to less than half of online ads meeting minimum viewability thresholds, according to ad verification firm Meetrics.... >>

BizReport | Research archives October 19, 2016

Pace of digital transformation causing marketers stress

Marketers in the UK are finding it harder to cope with the pace of digital transformation than their European counterparts, according to a new study from Adobe. ... >>

BizReport | Mobile Marketing October 13, 2016

Adoption of mobile payments triples across Europe

Adoption of digital payment methods has risen significantly in Europe over the past year, according to a new study released by financial services firm, Visa. ... >>

BizReport | Email Marketing October 05, 2016

Quarter of Europeans disengage with email not optimized for mobile

Research in Europe by Adobe (UK) reveals the extent of email use and reveals that Europeans are spending more time than ever checking their inbox, but opening very few emails.... >>

BizReport | Advertising archives September 28, 2016

Consumers to brands: Don't call me maybe

New research from Pitney Bowes reveals a gap in the type of communications being sent out by brands, and what consumers really want. ... >>

BizReport | Advertising archives September 22, 2016

The state of Internet traffic in Europe

Internet traffic is nearing saturation point in Europe and, as a result, many European websites are decreasing in size. So, what tactics are those sites that continue to grow using?... >>

BizReport | Advertising archives September 14, 2016

92% want online video ad experience improved

European consumers are not happy with the online video advertising experience they are currently subject to and they want things to change, according to new research released by online video solutions provider, Brightcove.... >>

BizReport | Social Marketing September 12, 2016

'Fashion' Instagrammers network's most-engaged segment in Europe

Fashion users are Instagram's most engaged segment in Europe, according to new data from the social network, and many are influenced to purchase by other fashion users. ... >>

BizReport | Ecommerce archives September 07, 2016

Consumers consider returns policy before making a purchase

Few retailers consider their returns policy as part of the customer journey, says cross-border ecommerce distribution specialists, B2C Europe, yet it's important to consumers. ... >>

BizReport | Mobile Marketing September 06, 2016

New EU guidelines call into question network-level mobile ad blocking

That all Internet traffic should be treated equally is the basis for the Body of European Regulators for Electronic Communications' (BEREC) recent anti-mobile advertising blocking move. ... >>

BizReport | Ecommerce archives August 24, 2016

UK: Post-Brexit sees rise in overseas online orders

In the wake of Brexit, and perhaps because of its effect on the exchange rate, more than a quarter of orders placed with online retailers in the UK were from overseas customers. ... >>

BizReport | Social Marketing July 20, 2016

More relevancy needed for advertising on social media to flourish

Social channels are not getting it right when it comes to advertising, according to new research from Adobe, with less than half of users saying the ads they are exposed to are relevant.... >>

BizReport | Social Marketing July 11, 2016

Nissan claims first car sold on social media in Europe

It started out as a hashtag challenge to car dealerships across Europe and ended in the first car purchase using Twitter.... >>

BizReport | Advertising archives July 06, 2016

Ireland ranks number one in Europe for online ad spend growth

A new report from IAB Europe reveals that Ireland has experienced the best digital growth in Europe in the past 10 years.... >>

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