Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Tags : Tag Results
Tag Results
14 Tag Results
Pagination:
14 result(s) displayed (1 - 14):
BizReport | Advertising archives February 24, 2017
Report: Finances key to engaging Boomers
While age is an important factor in any kind of advertising targeting, new data out from Epsilon indicates that finances may be the key to engaging Baby Boomers, especially online. Researchers found that Boomers who are financially secure are more... >>
BizReport | Email Marketing April 11, 2016
Study: Email CTRs dropping
Email continues to be a strong player for many brands in the digital space, but it is interesting to note that click through rates have fallen for consecutive measurement periods. The drops haven't been huge, but could be a signal... >>
BizReport | Ecommerce archives January 03, 2014
Study: Email, reviews, apps 'most influential' for shoppers
When it comes to influencing a purchase, a new report from Ryan Partnership may have retailers clicking to make campaign changes. According to the survey of shoppers, emails sent by retailers, online reviews and shopping apps are the most influential... >>
BizReport | Email Marketing July 02, 2012
Report: 45% of actions within web apps trigger email
Transactional emails are getting a boost from web-based applications. That according to a new report from SendGrid. Web apps, researchers report, are triggering more than 600,000 transactional, triggered or app-generated emails each month.... >>
BizReport | Research archives April 13, 2010
Study: Unhealthy consumers turn to social media
Whether they are actually unhealthy and trying to get healthy, concerned about a family member's health or simply seeking information about a health issue, a growing number of consumers are turning to social media for answers. That, according to a... >>
BizReport | Email Marketing January 05, 2010
Epsilon: Email open rates over 20%
New data from email marketing firm Epsilon indicates that email continues to grow in importance. The new report, ranking Q3 2009 numbers, found that open rates were up just over 3% year over year for the quarter with click rates... >>
BizReport | Email Marketing September 21, 2009
Epsilon: Try email to engage Millenials
When it comes to email marketing, it may behoove marketers to target a new - and younger - demographic. Although for years studies have shown that older Americans, specifically Boomers and the over 65 set, are more receptive to email... >>
BizReport | Email Marketing July 24, 2009
Epsilon: More consumers opening, clicking emails
Whether in the market for a new computer or new shoes, email marketing is making a comeback with consumers. According to Epsilon's Q1 2009 report, email deliverability remains high at 94% with open rates up to 22% around the world.... >>
BizReport | Ecommerce archives July 14, 2009
Study: Price more important than loyalty
Brand marketers banking on brand loyalty to keep the bottom line in the black may be banking too much. According to a recent Epsilon/ICOM study, cost is outweighing the loyalty factor for many consumers. With the economy still on uncertain... >>
BizReport | Email Marketing June 18, 2009
Email still tops around the globe
Email may not be sexy and it may not be perfect, but it could still be spell the difference between a lackluster ad campaign and a campaign that shines. According to Epsilon's Global Consumer Email Study email continues to be... >>
BizReport | Email Marketing February 26, 2009
Epsilon: Email driving offline purchasing
Email marketing messages may not be the sole reason consumers are purchasing new products but a new report from Epsilon finds that more and more email messages are driving consumers to buy and improving consumers' perception of companies. Put these... >>
BizReport | Email Marketing January 14, 2009
Arrangement of subject line could hold much importance
Savvy email marketers know that short, more concise email subject lines perform much better. But, many may not realize that the arrangement of the words in the subject is nearly as important. According to a recent report from Epsilon, subject... >>
BizReport | Advertising archives October 06, 2008
Epsilon: Ad budgets shrinking, but still going digital
Marketers may be spending less in general, but a new report from Epsilon finds that more ad dollars are still going digital. According to their recent survey about 65% of Chief Marketing Officers surveyed said they are decreasing advertising spending... >>
BizReport | Email Marketing April 23, 2007
Email marketing continues to elicit high response levels
Email marketing is still a valuable part of the e-marketing mix, according to new data from marketing services company, Epsilon.... >>
Pagination:
Latest Headlines
- Study: More merchants choosing Facebook ads
- Reports: Shifting loyalty, better information key to shopper engagement
- Akamai finds fraudsters targeting tax filings
- Reports outline importance of connected TVs to brands
- Top 3 tips to create a stronger AI strategy
- Expert: How CX can reimagine branded campaigns
- Experts: A year after the pandemic, here's how we're coping
- How AI is helping solve pandemic problems