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BizReport | Advertising archives February 24, 2017

Report: Finances key to engaging Boomers

While age is an important factor in any kind of advertising targeting, new data out from Epsilon indicates that finances may be the key to engaging Baby Boomers, especially online. Researchers found that Boomers who are financially secure are more... >>

BizReport | Email Marketing April 11, 2016

Study: Email CTRs dropping

Email continues to be a strong player for many brands in the digital space, but it is interesting to note that click through rates have fallen for consecutive measurement periods. The drops haven't been huge, but could be a signal... >>

BizReport | Ecommerce archives January 03, 2014

Study: Email, reviews, apps 'most influential' for shoppers

When it comes to influencing a purchase, a new report from Ryan Partnership may have retailers clicking to make campaign changes. According to the survey of shoppers, emails sent by retailers, online reviews and shopping apps are the most influential... >>

BizReport | Email Marketing July 02, 2012

Report: 45% of actions within web apps trigger email

Transactional emails are getting a boost from web-based applications. That according to a new report from SendGrid. Web apps, researchers report, are triggering more than 600,000 transactional, triggered or app-generated emails each month.... >>

BizReport | Research archives April 13, 2010

Study: Unhealthy consumers turn to social media

Whether they are actually unhealthy and trying to get healthy, concerned about a family member's health or simply seeking information about a health issue, a growing number of consumers are turning to social media for answers. That, according to a... >>

BizReport | Email Marketing January 05, 2010

Epsilon: Email open rates over 20%

New data from email marketing firm Epsilon indicates that email continues to grow in importance. The new report, ranking Q3 2009 numbers, found that open rates were up just over 3% year over year for the quarter with click rates... >>

BizReport | Email Marketing September 21, 2009

Epsilon: Try email to engage Millenials

When it comes to email marketing, it may behoove marketers to target a new - and younger - demographic. Although for years studies have shown that older Americans, specifically Boomers and the over 65 set, are more receptive to email... >>

BizReport | Email Marketing July 24, 2009

Epsilon: More consumers opening, clicking emails

Whether in the market for a new computer or new shoes, email marketing is making a comeback with consumers. According to Epsilon's Q1 2009 report, email deliverability remains high at 94% with open rates up to 22% around the world.... >>

BizReport | Ecommerce archives July 14, 2009

Study: Price more important than loyalty

Brand marketers banking on brand loyalty to keep the bottom line in the black may be banking too much. According to a recent Epsilon/ICOM study, cost is outweighing the loyalty factor for many consumers. With the economy still on uncertain... >>

BizReport | Email Marketing June 18, 2009

Email still tops around the globe

Email may not be sexy and it may not be perfect, but it could still be spell the difference between a lackluster ad campaign and a campaign that shines. According to Epsilon's Global Consumer Email Study email continues to be... >>

BizReport | Email Marketing February 26, 2009

Epsilon: Email driving offline purchasing

Email marketing messages may not be the sole reason consumers are purchasing new products but a new report from Epsilon finds that more and more email messages are driving consumers to buy and improving consumers' perception of companies. Put these... >>

BizReport | Email Marketing January 14, 2009

Arrangement of subject line could hold much importance

Savvy email marketers know that short, more concise email subject lines perform much better. But, many may not realize that the arrangement of the words in the subject is nearly as important. According to a recent report from Epsilon, subject... >>

BizReport | Advertising archives October 06, 2008

Epsilon: Ad budgets shrinking, but still going digital

Marketers may be spending less in general, but a new report from Epsilon finds that more ad dollars are still going digital. According to their recent survey about 65% of Chief Marketing Officers surveyed said they are decreasing advertising spending... >>

BizReport | Email Marketing April 23, 2007

Email marketing continues to elicit high response levels

Email marketing is still a valuable part of the e-marketing mix, according to new data from marketing services company, Epsilon.... >>

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