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BizReport | Research archives August 14, 2013

Empathica: Some QSRs may be targeting wrong demographics

When it comes to quick-serve restaurants, demographic may be the best way to target new - and returning - customers. That according to new data out from the Empathica Quick Serve Restaurant (QSR) Benchmark Study. Researchers found men are most... >>

BizReport | Research archives July 26, 2013

Study: Service as important as taste for fast food customers

Don't leave off the customer service on that next order of hamburgers and French fries, finds a new study out from Empathica. According to the report, for quick serve restaurants, customer service is as important as food taste for return... >>

BizReport | Ecommerce archives May 20, 2013

Top 3 tips to improve webrooming abilities

Webrooming presents an opportunity for retailers to leverage all their complimentary channels to showcase the biggest competitive advantage they have over online-only counterparts: in-person retail experiences. Online tactics can and should be an opportunity to drive increased traffic to their... >>

BizReport | Ecommerce archives May 17, 2013

How webrooming is taking over ecommerce

There is a new monster behind the door for retailers - or is there? For a little more than two years, we've heard about showrooming - people using mobile devices in-store and then buying from different, lower priced retailers online.... >>

BizReport | Social Marketing October 01, 2009

New recommendation option pushing positive brand impressions

This week marks the launch of a new social tool which could help brand marketers keep and maintain a more positive online image. Called GoRecommed, the Facebook tool was launched by Empathica and places 'net promoters' in a position to... >>

BizReport | Loyalty Marketing September 11, 2009

Five ways to build more loyalty

Whether you run a loyalty/rewards program or not, chances are you want consumers to be loyal to your business. Building loyalty, just like building a customer base, can be a hard thing, made even harder as more businesses move into... >>

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