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Email continues to be a strong contender for many brands. One expert explains why email is working, and how to make your email strategy stronger. ... >>
Most marketers have become learned everything that glitters doesn't necessarily convert. That is one reason so many continue to turn to email and CRM to engage consumers. According to Kissmetrics, email conversions continue to be about 40 times higher than... >>
While mobile email marketing doesn't have to be completely different from desktop based campaigns, mobile is a game changer. Images and videos that are perfect for desktop can sometimes render badly via mobile. One expert offers her tips for a... >>
There have been many studies on email marketing, but most are geared toward the best practices and strategies for PC-based email campaigns. In truth, people are now checking email on mobile devices as often or more than they are on... >>
This week retail platform Shopify is solidifying their position by integrating with software hut Emma. Through the integration retailers on the Shopify platform will have access to Emma's shopper data to increase targeting as well as to automate email messaging.... >>
- Study: Brands must track across devices
- Study: Emojis key for push notifications
- Top 4 tips to implement machine learning
- 'Mobile first' strategy now a must for retailers
- Pace of tech change concerns teens
- Survey finds email pressure for retailers
- Report: Email, mobile key to retail success
- Expert: Data key for financial campaigns
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...