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BizReport | Email Marketing January 07, 2010

Pivotal Veracity: The good, the bad and the ugly deliverability rates

It will come as no surprise to any email marketer that the number of emails blocked in the weeks leading up to Christmas, and during the ensuing sales, increased as online retailers crammed last minute delivery and discount offers into... >>

BizReport | Email Marketing July 27, 2009

Return Path: Marketers 'in the dark' re email deliverability

Email marketing is often lauded for its deliverability and impressive ROI, but a new report from email marketing specialists Return Path has found that many marketers aren't being provided with accurate metrics. ... >>