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BizReport | Research archives June 12, 2009

EIAA examines Europe's media multi-taskers

There was once a time when walking and talking on a mobile was considered media multi-tasking, but now it can be texting and surfing the Internet, or watching television and instant messaging. Recently, the European Interactive Advertising Association (EIAA) identified... >>

BizReport | Search Marketing April 27, 2009

Econsultancy: Marketers continue to invest in SEO

According to a report published earlier this month by Guava and Econsultancy, companies are continuing to invest in search engine optimization with over half expecting an increase in their budgets this year. ... >>

BizReport | Advertising archives April 24, 2009

EIAA: European marketers upping online ad budgets in '09

Despite the recession, or more likely because of it, the majority of businesses in Europe are increasing online marketing budgets at the expense of traditional areas.... >>

BizReport | Research archives August 06, 2007

Silver surfers are savvy online shoppers

Across Europe, more and more silver surfers are logging on and exploring the Internet, according to recently released research from the European Interactive Advertising Association. ... >>

BizReport | Research archives June 20, 2007

European mums find time to spend online

Busy, multi-tasking mums across Europe still find time to spend online, according to new data from the European Interactive Advertising Association (EIAA).... >>

BizReport | Advertising archives May 07, 2007

Large ad formats popular with European marketers

A new report, based on over 300 billion online ad impressions, shows that European marketers are demanding larger, and more interactive, ads. ... >>

BizReport | Research archives March 16, 2007

Wireless internet users more engaged, online longer

A study by the European Interactive Advertising Association (EIAA) has found that wireless internet users are online longer, more likely to submit reviews, and spend more time on social networking sites than their wired counterparts.... >>