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BizReport | Social Marketing November 29, 2008

Need for customer engagement drives social media uptake

In an era where price sensitivity, a focus on quality and intolerance for bad customer service reign, marketers must find new ways to interact with and retain customers. Social media fits the bill, with many looking to the channel to... >>

BizReport | Ecommerce archives October 30, 2008

Retailers see increase in sales via CSEs

Financial concerns are driving consumers to comparison shopping engines, according to a survey by online research firm E-consultancy and DoubleClick, and this is reflected in an increase in sales via this channel.... >>

BizReport | Search Marketing August 17, 2007

Outlook healthy for U.K. search engine marketing

e-consultancy has just released its 2007 Search Engine Marketing Buyer’s Guide and the forecasts are good for the sector.... >>

BizReport | Research archives April 20, 2007

Marketers failing to use online for lead generation

A new study by Clash-Media and e-consultancy has revealed that that almost half of internet marketers fail to use the internet to generate leads.... >>

BizReport | Research archives April 13, 2007

British companies reaping benefits of SEO

A new report by market research firm e-Consultancy and Neutralize (*\*) has revealed that U.K. companies are reaping the benefits of paid search engine optimization.... >>

BizReport | Research archives March 22, 2007

Online lead generation effective but overlooked

The most effective methods of generating leads are all online, according to a new survey of internet marketers conducted by e-consultancy and Clash-Media, but marketers aren’t taking advantage of them.... >>