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BizReport | Advertising archives September 20, 2010

Dynamic Logic: Call-to-Action isn't connecting

Your marketing department may spend weeks creating a fun, succinct and -hopefully- impactful call to action for that next campaign. But, according to a recent report from WPP's Dynamic Logic, it may amount to very little in conversions. Why? Because... >>

BizReport | Blogs & Content archives April 28, 2010

Study: Content sites make better ad buys

Although brands must diversify when it comes to online ad buys, a new report from the Online Publishers Association indicates that diversifying within one segment - that of original, quality content - is a bigger overall benefit to the marketer.... >>

BizReport | Advertising archives November 25, 2009

Platform allows marketers to survey consumers from ads

When you see that a consumer has engaged with an ad but then not continued to the website or purchasing page, do you wonder why? A new platform from Dynamic Logic could help marketers answer that question by polling consumers... >>

BizReport | Advertising archives August 14, 2009

Study: Ad networks may not work for marketers

When it comes to advertising networks, marketers may not be making the best choices. Accordin to a new study from Dynamic Logic and the Online Publisher's Association ads on ad networks often make no difference for marketers.... >>

BizReport | Research archives October 14, 2008

Dynamic Logic: Consumers find pop-ups less painful

Are pop-up ads, or over-content ads, more acceptable nowadays, or have consumers learned how to ignore them? A recent survey from Dynamic Logic updates a 2003 survey with surprising results.... >>

BizReport | Advertising archives October 03, 2008

AdReaction Survey: Over content ads are acceptable

The last thing a marketer wants to do is intrude on a user's engagement with a content, social or gaming site. That could be brand suicide. According to the recent Dynamic Logic AdReaction 5 Study, over content ads aren't seen... >>