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Recently DoubleVerify released the Trust Index. Among the findings - more businesses are verifying campaigns, ensuring their ads are seen by the right traffic. I recently chatted with DoubleVerify CEO Oren Netzer about the Trust Index.... >>
This week DoubleVerify launched a new ad measurement tools which goes one step further than most industry standards. Called AdView, the platform takes ad measurement farther by measuring percentages of creative elements rather than full renderings. ... >>
Beginning this morning businesses using the AppNexus ad platform will have more data at their fingertips. AppNexus is a leading real-time technology platform while DoubleVerify is a leader in online media verification and real-time decision making.... >>
As consumers continue spending more time online and less time with newspapers and television, brands are trying new ways of engaging those users where they 'live'. Thus far, most are hanging out on social networks or playing games, areas where... >>
In 2011 it has become clear that brands' need to not only connect with consumers through relevant, engaging ads, but they also need to assure consumers' privacy within the space. Two new partnerships should help brands do both. ... >>
Here's a first for Google: the online giant is allowing advertising inventory purchased through the DoubleClick Ad Exchange to verified by a third party. DoubleVerify will provide the third party verification for the ad units; this should help to make... >>
Although there is an emerging trend of marketers moving away from advertising networks in favor of alternative ad-buying options, the increased security in the ad network arena will keep many marketers in that category. This week DoubleVerify released its second... >>
In the new year, marketers will have help in protecting brand from inappropriate content. The newly released BrandSafe tool from DoubleVerify helps to block advertisements from appearing next to content which can be harmful to brand image or message. Although... >>
Marketers in the video space and pharma marketers could reap huge benefits from two new updates to the Tremor Media interface. The first, a partnership with DoubleVerify, will give video marketers more transparency in campaigns. The second is a release... >>
Budgets are tight and every penny needs to be accounted for, so a system that claims to help those in the marketing industry attain a higher level of ROI is bound to make many marketers prick up their ears.... >>
- App Store hits 50 billion milestone, Google Play not far behind
- IBM: Mother's Day shopping goes mobile
- Service industry occupations not safe from technology
- How webrooming is taking over ecommerce
- Report: Strong digital presence key to success
- Report: SMBs falling behind in tech
- Mobile the boost loyalty programs need
- British Land: UK retail stores must adapt or die
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