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BizReport | Mobile Marketing June 17, 2019

Study indicates mobile not brand-safe

The mobile space could be a dangerous place for brands. That is a key takeaway from new DoubleVerify data. Researchers found that brand safety incidents can be as much as three times higher in apps than is other digital spaces.... >>

BizReport | Advertising March 28, 2019

Expert: What brands need to understand about blockchain

While some experts believe blockchain could be a solution to ad fraud and increased digital transparency, no everyone is sold on the technology. We asked Mark Pearlstein what brands need to know about blockchain.... >>

BizReport | Internet January 01, 2019

Expert: Fake news outperforming truth

In a year that was marked by ta social media executive talking to the American Congress about fake news, there were also scars left on the digital ad industry. We asked an expert what marketers and content producers can expect... >>

BizReport | Mobile Marketing December 18, 2018

Study finds fraud up 800% in-app

When more ad dollars were pushed into mobile, the fraudsters followed. That's the word from DoubleVerify. Researchers with their Fraud Lab found an 800% increase in attempted in-app fraud over the past 12 months. ... >>

BizReport | Advertising December 03, 2015

Ad Roundup: Platforms to offer more insights, control

In today's advertising roundup, a trio of releases in the mobile and online spaces that should help brands take control of customer data and information. ... >>

BizReport | Advertising May 21, 2015

Ad Roundup: Integrations and new releases to offer more insights

In today's ad roundup upgrades to platforms and new releases should put brands in a better data situation.... >>

BizReport | Advertising March 19, 2015

AdRoundup: Programmatic tools amped up

Today's roundup is all about the data tools. Three new partnerships/integrations should make it simpler for brands to use their data to the fullest. ... >>

BizReport | Advertising January 28, 2014

Ad Roundup: Releases increase brand security, customer experience

This week two releases to the online space will be brands and marketers more to talk about within company walls. DoubleVerify is releasing a fraud-free ad platform while ClickTale is launching a platform that will give brands insight into on-site... >>

BizReport | Advertising June 13, 2013

Bronto readies for holidays, DoubleVerify releases viewability tool

Christmas in July has been moved up - to June. Bronto Software is releasing their 2013 Holiday Resource Center a little early, which may be a help to etailers moving through the summer season, into the back to school rush... >>

BizReport | Advertising June 01, 2012

4 Questions with DoubleVerify's Oren Netzer

Recently DoubleVerify released the Trust Index. Among the findings - more businesses are verifying campaigns, ensuring their ads are seen by the right traffic. I recently chatted with DoubleVerify CEO Oren Netzer about the Trust Index.... >>

BizReport | Advertising May 23, 2012

DoubeVerify's AdView ups the measurement ante

This week DoubleVerify launched a new ad measurement tools which goes one step further than most industry standards. Called AdView, the platform takes ad measurement farther by measuring percentages of creative elements rather than full renderings. ... >>

BizReport | Advertising March 05, 2012

DoubleVerify makes data available to AppNexus users

Beginning this morning businesses using the AppNexus ad platform will have more data at their fingertips. AppNexus is a leading real-time technology platform while DoubleVerify is a leader in online media verification and real-time decision making.... >>

BizReport | Advertising August 03, 2011

Funding round, platform releases encourage online businesses

As consumers continue spending more time online and less time with newspapers and television, brands are trying new ways of engaging those users where they 'live'. Thus far, most are hanging out on social networks or playing games, areas where... >>

BizReport | Advertising May 25, 2011

Two new partnerships offer advertisers control over privacy, relevant messaging

In 2011 it has become clear that brands' need to not only connect with consumers through relevant, engaging ads, but they also need to assure consumers' privacy within the space. Two new partnerships should help brands do both. ... >>

BizReport | Advertising March 15, 2011

DoubleVerify to verify ads in Google Display Network

Here's a first for Google: the online giant is allowing advertising inventory purchased through the DoubleClick Ad Exchange to verified by a third party. DoubleVerify will provide the third party verification for the ad units; this should help to make... >>

BizReport | Advertising March 11, 2011

DoubleVerify's Trust Index IDs most compliant ad networks

Although there is an emerging trend of marketers moving away from advertising networks in favor of alternative ad-buying options, the increased security in the ad network arena will keep many marketers in that category. This week DoubleVerify released its second... >>

BizReport | Advertising December 24, 2009

BrandShield tool protects from inappropriate content

In the new year, marketers will have help in protecting brand from inappropriate content. The newly released BrandSafe tool from DoubleVerify helps to block advertisements from appearing next to content which can be harmful to brand image or message. Although... >>

BizReport | Advertising December 10, 2009

Two Tremor Media announcements could give marketers an edge

Marketers in the video space and pharma marketers could reap huge benefits from two new updates to the Tremor Media interface. The first, a partnership with DoubleVerify, will give video marketers more transparency in campaigns. The second is a release... >>

BizReport | Advertising May 19, 2009

DoubleVerify launches real-time ad insertion tracking system

Budgets are tight and every penny needs to be accounted for, so a system that claims to help those in the marketing industry attain a higher level of ROI is bound to make many marketers prick up their ears.... >>

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