With the increase in all-singing, all-dancing rich media advertising comes the need for marketers to know exactly which creative elements are leading to conversions and identify those that are exit points.... >>

BizReport | Advertising October 18, 2007

DoubleClick and Visible World ink video ad deal

DoubleClick and Visible World are teaming up to provide marketers with Dynamic Video, a new feature for DoubleClick Rich Media ads. ... >>

BizReport | Search Marketing April 23, 2007

EPIC files FTC complaint against Google/DoubleClick merger

The Electronic Privacy Information Center (EPIC) wants the Federal Trade Commission (FTC) to investigate the ramifications of a Google/DoubleClick buyout before the merger is complete. ... >>

BizReport | Advertising April 23, 2007

Ad campaign targets concerned DoubleClick clients

Interactive agency 24/7 Real Media has launched an ad campaign to attract marketers who aren’t happy with Google’s acquisition of DoubleClick.... >>

BizReport | Latest Headlines April 17, 2007

U.S. Telco Group blasts Google-DoubleClick Deal

Advocate group NETCompetition.org on Tuesday claimed that the Google-DoubleClick merger shows how the search company is exploiting U.S. antitrust laws. ... >>

BizReport | Latest Headlines April 17, 2007

Rivals complain about Google, DoubleClick Deal; investors expect further mergers

Citing antitrust concerns, rival companies of Google Inc., want regulators to closely scrutinize the planned $3.1 billion acquisition by Google of online advertising firm DoubleClick Inc. ... >>

BizReport | Internet April 16, 2007

DoubleClick sold to Google for $3.1 billion cash

Google’s acquisition of DoubleClick, announced last Friday, will see the largest forces in online advertising merge together to control virtually the entire market.... >>

BizReport | Advertising April 05, 2007

DoubleClick launches advertising exchange

DoubleClick has begun a limited test in the U.S. of an ad exchange that it expects to roll out worldwide by the end of the year.... >>

BizReport | Internet April 04, 2007

Both Microsoft and Google bid for DoubleClick

Microsoft now has some competition in their bid for online advertising firm DoubleClick. With Google reportedly in the picture, the final cost of the ad server could go through the roof. ... >>

BizReport | Advertising January 31, 2007

Should companies tell consumers when their net usage is being tracked?

In November, 2006, the Center for Digital Democracy and the U.S. Public Interest Research Group filed a hefty complaint with the FTC, claiming that some techniques used by behavioral ad networks were unfair and deceptive marketing activities.... >>

BizReport | Trends & Ideas October 20, 2006

Ad Management Tool Debuts From DoubleClick

Can you improve customer service and increase revenue from one new product? DoubleClick says yes – with their new platform created for both pre-and-post sales platforms. ... >>

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