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BizReport | Ecommerce archives May 06, 2010

Dotomi launches Promo Builder

There is a new tool on the horizon which may help brands create buzz about promotions and new products. Called Promo Builder, the tool from Dotomi gives brands the ability to create personalized display media which can then be used... >>

BizReport | Advertising archives January 06, 2010

New Dotomi tool offers value for marketing channels

A new tool released today by personalized media solution Dotomi should give marketers a bit more information about which channels are performing at peak and which could use more attention. The solution is an attribution technology which gives marketers the... >>

BizReport | Research archives December 11, 2009

Internet Marketing 101: How to use personalization correctly

Personalization has become a hot button issue with online marketers over the past year. Everyone wants to personalize, but few seem to understand that personalizing marketing correspondence, whether email or display ads, is more than simply adding a consumer's name... >>

BizReport | Advertising archives October 29, 2009

Dotomi's EXACCT platform shows 40% lift for marketers

When it comes to online marketing relevant, targeted ads perform much better than typical run-of ads placed in the offline world. But even the most seasoned advertisers may need help with relevancy from time to time and that is where... >>

BizReport | Ecommerce archives September 24, 2009

Dotomi offers ad sequencing

When it comes to online purchases, its all about the offer. Marketers have known for some time that the right offer is the key to turning an online browser to an online purchaser. The problem, of course, is the offer.... >>

BizReport | Advertising archives July 30, 2009

Dotomi offers multivariate testing for display ads

If you think you've got not time for ad testing prior to a campaign launch, a new tool from personalized display ad provider Dotomi could change your mind. This week the company launched a multivariate display ad testing platform which... >>