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BizReport | Social Marketing March 29, 2007

Disney magic for MySpace

In its latest move to acquire more content and traffic than its rival YouTube, MySpace is reported to have made a deal with the former chief executive of Walt Disney.... >>

BizReport | Advertising January 25, 2007

Playing The Online Ad Game

Marketers are eyeing casual games sites as the next big advertising arena.... >>

BizReport | Internet January 08, 2007

Disney's New Website To Be Unveiled

Disney is due to unveil its long-awaited new website today.... >>

BizReport | Advertising October 06, 2006

Ad and Eco Organizations Partner In Multimedia Ad Campaign

Leading ad and ecological organizations and companies have agreed that Disney’s animated classic The Little Mermaid will feature in a massive multi media ad campaign. The Public Service Advertising (PSA) campaign is created to encourage Americans to protect the oceans... >>

BizReport | Advertising September 14, 2006

Online TV Ads – Worth The Cost?

Local ABC affiliates and the Walt Disney Company have come to an agreement to allow local advertising to the online viewing lineup. Episodes of shows like Desperate Housewives and Lost can be watched using an ad-supported broadband player. ... >>

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