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BizReport | Internet June 20, 2012

Consumers willing to trade personal information for benefits, offers

Today's consumers are willing to trade their personal information for free services or benefits, according to new research from the Direct Marketing Association. With the balance of power now being held by consumers, brands must do their utmost to nurture... >>

BizReport | Advertising archives October 21, 2009

DMA: Over half of ad spending on direct marketing

Do marketers still think direct is best? According to a new report from the Direct Marketing Association it is, with over half of advertising expenditures in the direct realm. Researchers found that, in the US, 54% of advertising is direct... >>

BizReport | Advertising archives December 08, 2008

Forecast: More advertisers will use direct marketing in 2009

In the coming year more and more marketers are going to try reaching out and touching someing directly. According to a forecast from the Direct Marketer's Association, direct marketing efforts will account for just over half (52%) of the entire... >>