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BizReport | Advertising December 21, 2017

AI to Partnerships, how B2Bers can prep for New Year

From mobile optimization to email subject lines, a new year means a new strategy. We've asked a B2B expert for his opinion on how B2B brands can make the most of 2018. ... >>

BizReport | Advertising March 01, 2016

Survey: Ad waste frustrating B2B brands

B2B brands have a problem with ad waste. That's the takeaway from a new Demandbase stuvey which found that most (71%) of B2B brands believe there is waste in their advertising campaigns. ... >>

BizReport | Advertising December 22, 2014

Demandbase: What won't happen in 2015

We've been reporting a lot about what marketers might see in the new year, but here's a new one: what marketers and retailers won't see in the New Year. Demandbase has released their list of the top 3 things marketers... >>

BizReport | Advertising May 13, 2014

Ad Roundup: Yahoo's Gemini, a B2B suite and a new m:comm offering

This is a busy week for releases: we've got new mobile units from Yahoo, a new mobile commerce solution and a way for B2B brands to manage campaigns and spending in a single dash. Read on for details:... >>

BizReport | Advertising April 28, 2014

Demandbase, PunchTab launches improve targeting abilities

New to the mobile ad space, a B2B solution from Demandbase which allows users to target according to company and business audience members via mobile devices. Meanwhile, PunchTab is extending their cross-channel reach to television. ... >>

BizReport | Advertising January 09, 2014

DemandBase: Financials, Manufacturing leading B2B verticals

B2B brands are getting lift from three specific verticals: financial services, manufacturing and software/technology. That according to new data out from Demandbase which shows B2B clients on their platform are innovating and looking outside their traditional marketing options.... >>

BizReport | Advertising November 13, 2013

Ad RoundUp: Funding, increased targeting and pricing structures

This week, a new funding announcement underlines the importance of brands knowing where traffic is coming from while two releases are set up to offer online brands more control of ad spending, targeting.... >>

BizReport | Advertising October 07, 2013

Mobile, social products to improve reach, measurement

A trio of new releases may change the way brands look at mobile and social marketing by improving their ability to reach, track and measure engagement across devices. ... >>

BizReport | Advertising September 05, 2013

Marketo, Demandbase announce integration

A new integration in the online space will offer businesses a better way to personalize online experiences. Demandbase will integrate their targeting and personalization offerings within the Marketo system, giving Marketo clients additional advertising options.... >>

BizReport | Advertising February 18, 2013

New releases offer new targeting options for brands

Two new advertising tools are set up to offer brands additional targeting options in the online space. The first, for the B2B sector bases targeting on technology and the other, for the consumer sector, integrates social with targeting options.... >>

BizReport | Advertising December 18, 2012

DemandBase: Study shows gap between strategy, ad budgets

A new study out from DemandBase and Ziff Davis highlights the gap between brand strategy and ad budgets. Of interest less than half of respondents are targeting based on industry vertical, although they 'know' that should be a priority.... >>

BizReport | Advertising October 17, 2012

Demandbase release offers company-targeted ads

B2B (business to business) brands take note: a new release from Demandbase allows you to target ads to the company level, increasing the relevancy and potentially increasing campaign ROI.... >>

BizReport | Advertising October 04, 2012

Demandbase tool offers real time option for B2Bers

When it comes to campaign optimization, advertisers need up to the minute information so that tweaks, adjustments and new campaigns have a better chance of engaging customers. To that end, Demandbase has released a new tool which should help B2B... >>

BizReport | Advertising September 18, 2012

SalesForce taps Demandbase for real time ID

Businesses using the SalesForce platform to reach consumers have a new tool beginning today: SalesForce has tapped Demandbase to provide a real time identification solution. The integration will help businesses using SalesForce to more quickly identify prospects, helping to improve... >>

BizReport | Ecommerce May 17, 2012

Demandbase platform IDs customers in real time

A new offering from Demandbase takes real time targeting from the ad buying world and into the website visitor world. Called the Real-Time Identification Module, it allows businesses using the Drupal CMS platform to target web visitors as they land... >>

BizReport | Advertising April 04, 2012

Demandbase release personalizes web experience

Personalized experience is a phrase that has been buzzing around the online ad space for more than six months, but in 2012 brands are beginning to see results from that personalization. A new system from Demandbase should give online brands... >>

BizReport | Advertising December 06, 2011

Demandbase tool offers personalization assist

Personalized advertising has become a key phrase in 2011 marketing campaigns, but as the year has worn on brands have realized personalization is about much more than adding names or knowing how consumers have engaged in the past. A new... >>

BizReport | Ecommerce September 29, 2011

Demandbase: Websites pushing more sales leads

In an interesting study out today from Demandbase, corporate websites have been found to push more sales leads, but - and it's a large but - once consumers arrive on-site, they aren't being serviced properly. This is interesting because other... >>

BizReport | Advertising June 09, 2010

Demandbase platform identifies, funnels online shoppers

A new application for merchants or customer service entities should help to funnel traffic to the appropriate vendors. From Demandbase, the platform first identifies who has logged on and then funnels that visitor to the appropriate assistance provider. For example,... >>

BizReport | Ecommerce May 13, 2010

Demandbase offers real-time traffic solution for B2B marketers

Obtaining real time information about traffic, clicks and video views is crucial for marketers targeting specific bases of consumers. Now a similar solution is available on a B2B basis for businesses targeting other businesses. Demandbase has launched their Real Time... >>

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