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BizReport | Ecommerce April 10, 2015

Ecomm Roundup: Partnerships abound

In today's roundup three new partnerships have been announced for the online space to improve brands' ability to target shoppers and optimize spending. ... >>

BizReport | Advertising November 07, 2011

New ad releases may increase ROI across ad screens

Two new releases in the online realm may help brands first serve more targeted ads and then increase overall campaign ROI. From DataXu, a new platform to target based on first and third person data and from YuMe, a partnership... >>

BizReport | Advertising October 22, 2010

Partnership will scale non-guaranteed ad inventory

A new advertising partnership has rolled into the online space with a promise to make non-guaranteed inventory more scalable for advertisers. While Real Time Bidding (RTB), Demand Side Platforms (DSPs) and Sell Side Platforms (SSPs) are attractive to marketers because... >>

BizReport | Advertising October 08, 2010

Study: RTB options lift revenue, performance

A new collaborative study sheds light on real time bidding (RTB) opportunities, with the key takeaways being a 64% lift in revenue for publishers and a 749% performance increase for advertisers using real time bidding. The study included real time... >>

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