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BizReport | Advertising archives January 23, 2017

Ad Roundup: Partnerships and a malware offer

In today's advertising roundup, two partnerships that focus on data quality, and a malware offering for online brands. ... >>

BizReport | Social Marketing May 09, 2016

Top 3 tips for brands to implement a Facebook topic data strategy

DataSift's partnership with Facebook, for Facebook topic data, allows insights to be drawn from posts, likes, comments and shares from among Facebook's 1.65 billion monthly active users. DataSift's CEO shares tips for creating a better topic data strategy. ... >>

BizReport | Social Marketing May 06, 2016

How Facebook topic data is impacting social

Facebook topic data is still a new force in the social space. The data gives brands the ability to look at how consumers are engaging with posts and shares within Facebook, and that data can be rich in targeting options.... >>

BizReport | Social Marketing May 04, 2016

3 trends to watch in social marketing

The push from brands into the social space continues to be strong, but as more businesses enter social it is also becoming harder to be heard. One expert identifies three trends for brands to watch in the social space. ... >>

BizReport | Advertising archives July 16, 2015

Ad Roundup: Using relevance and personalization to engage

In today's advertising roundup: two new releases that focus on customer engagement, and how an ad agency's 'yes' pitch to non-profit donors landed a big award. ... >>

BizReport | Advertising archives June 07, 2015

Ad Roundup: Releases, partnership put advertisers in charge of data

In today's advertising roundup the data game is building. Komoona is adding publisher-side RTB options, while Datasift offers up Facebook data and Yahoo adds third party measurement. ... >>

BizReport | Social Marketing May 19, 2014

How brands are using social data to engage

According to a recent IBM Global CMO survey about 71% of CMOs around the world don't believe their business is prepared to deal with the explosion of 'big data'. One online platform is helping brands harness and utilize social data... >>

BizReport | Social Marketing May 16, 2014

Are brands making the most of social

The social space is ripe with data - from shoppers favorite brands to what they had for dinner last night. The key is knowing what data is important to the brand and what is not. One expert weighs in on... >>

BizReport | Social Marketing June 05, 2013

Tableau, DataSift partner for increased social data

Big data hub DataSift is integrating its platform with analytics hub Tableau Software to offer businesses in the social space additional data points from social networks. Through the partnership brands can obtain and use social and business data from internal... >>

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