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BizReport | Research May 07, 2007
Will advertisers go for "TiVo-proof" ads?
With more consumers choosing to DVR favorite programs to watch as they have time or switching to online versions of their favorite shows sans all of those pesky commercial breaks, many analysts have said that traditional television advertising is going... >>
BizReport | Research March 27, 2007
Brand awareness and recall best via online ads
New research into the ad-viewing behaviour of consumers shows that online viewers are less distracted, more involved and more impacted by brands than their TV and DVR counterparts. ... >>
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