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BizReport | Advertising archives August 06, 2010

5 minutes to a new campaign with Turn's new platform

A newly released platform from Turn allows marketers to quickly take advantage of new trends and buzz in the online world by releasing campaigns in five minutes or less. The Turn Media Platform v2.5 promises to streamline the campaign launching... >>

BizReport | Advertising archives June 23, 2010

Three partners agree to share info with LucidMedia's DSP

The information provided to marketers using LucidMedia's demand-side platform (DSP) will soon have much more impact, thanks to new partnerships with the company. eXelate, AlmondNet and BlueKai have all agreed to share information through the DSP, giving marketers much more... >>

BizReport | Advertising archives May 17, 2010

LucidMedia launches self-serve DSP

For those of you who are do-it-yourself marketers, a new platform could make the online ad world slightly more negotiable. This week LucidMedia launches a self-service, demand side platform (DSP) for advertisers. The platform should help with both targeting and... >>