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BizReport | Research November 07, 2007

Ads, not subscription fees, say Internet users

Consumers would rather tolerate advertising on websites than pay for access to content, according to a recent U.S. Direct Marketing Association study.... >>

BizReport | Research October 01, 2007

DMA: Multichannel ads should be transparent

According to a recent study from the Direct Marketing Association, consumers want multichannel advertising campaigns to be transparent. This is a change for merchants, who in the past felt that Internet pricing and promoting should be different from brick-and-mortar models.... >>

BizReport | Email Marketing August 15, 2007

Email marketing outstrips direct mail in U.K.

The volume of marketing emails sent in the U.K. has overtaken direct mail for the first time, according to the British Direct Marketing Association.... >>

BizReport | Email Marketing December 05, 2006

Contact Frequency Affects Click Through Rates

According to the DMA’s latest National Benchmarking Survey, frequency, not content, is the key to increasing click through rates.... >>

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