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BizReport | Email Marketing July 06, 2018

Study finds Open Rates, CTRs steady

Email remains an important part of marketers' overall strategy, and consumers continue to engage. That's a key takeaway from new DMA and dotmailer research which found email open rates and click-through rates holding steady from 2017 through 2018. ... >>

BizReport | Mobile Marketing October 04, 2011

DMA: Mobile leads growth in digital DM spending

The DMA's "Power of Direct Marketing Report" was released this week and it shows mobile leading the digital pack when it comes to growth in direct marketing spending.... >>

BizReport | Advertising February 01, 2011

DMA enforces Advertising Option Icon program

Having spent the last few months educating businesses about their Self-Regulatory Program for Online Behavioral Advertising, the DMA has today announced it will now begin monitoring and enforcing their members' interest-based advertising efforts. Their tough-talking announcement threatens to expose any... >>

BizReport | Email Marketing December 18, 2008

DMA launches email Reputation Registry

The Direct Marketing Association and Return Path have partnered to launch the DMA Reputation Registry which will enable members to find out if their mailing IPs are authenticated. ... >>

BizReport | Research November 07, 2007

Ads, not subscription fees, say Internet users

Consumers would rather tolerate advertising on websites than pay for access to content, according to a recent U.S. Direct Marketing Association study.... >>

BizReport | Research October 01, 2007

DMA: Multichannel ads should be transparent

According to a recent study from the Direct Marketing Association, consumers want multichannel advertising campaigns to be transparent. This is a change for merchants, who in the past felt that Internet pricing and promoting should be different from brick-and-mortar models.... >>

BizReport | Email Marketing August 15, 2007

Email marketing outstrips direct mail in U.K.

The volume of marketing emails sent in the U.K. has overtaken direct mail for the first time, according to the British Direct Marketing Association.... >>

BizReport | Email Marketing December 05, 2006

Contact Frequency Affects Click Through Rates

According to the DMA’s latest National Benchmarking Survey, frequency, not content, is the key to increasing click through rates.... >>

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