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BizReport | Advertising archives July 08, 2016

Top 3 tips to personalize better

There has been a lot of chatter lately about personalization leading to creep factors on the consumer side of things. With that in mind, one expert shares three tips for a better personalization strategy. ... >>

BizReport | Advertising archives November 17, 2015

Survey: Brands must create individual experiences

Personalization is key for brands. That's the takeaway from a new survey which finds that individualized online experiences are increasingly important for customer engagement. ... >>

BizReport | Advertising archives July 08, 2015

Ad Roundup: Platforms to increase relevance

In today's advertising round-up a trio of announcements setting online brands up for better engagement through translation, experience and relevance. ... >>

BizReport | Advertising archives June 03, 2015

Ad Roundup: Acquisitions could boost performance

Two acquisitions could help brands better connect with their customer base. Details below.... >>