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BizReport | Blogs & Content January 04, 2010

Study: 2009 banner year for branded content

It is no secret that with the evolution of the Internet many brands have taken advantage of the so-called free space to spread their message, offer advice and even ask for consumer reactions to products or services. But in 2009... >>

BizReport | Blogs & Content April 20, 2009

Information, not ads, important to consumers

Content isn't dead, not even content from the lagging newspaper market, but according to a new report content isn't being correctly monetized. The new report from Roper Public Affairs for the Custom Publishing Council finds that more than 90% of... >>

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