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There is a shift beginning in the mobile search space. The Search Agency is reporting that for the first time Google's Cost Per Click (CPC) on mobile has exceeded that of the desktop. Google's clicks increased across screens (Q1 2013... >>
New data out from Covario shows just how mobile is beginning to impact the overall search category. According to Covario's report mobile search now represents 16% of the global paid search spend (Q2 2013), with 40% of the spend focused... >>
Paid search may not be as sexy as social media or as entertaining as video but a large number of advertisers continue to invest in the option. According to new data out from Covario global paid search spending increased 33%... >>
Look for search marketing to continue holding strong across the global marketing space. According to new data out from Covario the global search spend increased by 18% in 2012. One interesting change is that more ad dollars are being pushed... >>
Brands and marketers around the world continue looking to paid search to help push online traffic and sales. According to new data from Covario paid search is up more than 33% (YoY) across the globe - search is being increasingly... >>
New data from Covario shows a 17% increase in search spending (Year over Year); the search spend was up 5% over Q1 2012 numbers. Although the increases are strong, one analyst says overall search is down compared to quarters 3... >>
A new solution, out this week from Covario, may make it easier for Search Engine Optimization professionals to optimize content for organic search; the solution also assists in the building of optimized mobile sites, giving brands and retailers more control.... >>
Search volumes continue to rise and that is pushing more dollars into the search realm finds a new report from Covario. According to data from Q1 2012, global paid search spending is up 22% (Year over Year) although CPCs are... >>
The Stop Online Piracy Act blackout of last week may be old news to the protestors but the effects are still being felt around the web - especially by businesses and brands who took part in day-long blackouts. Stats from... >>
Search marketing isn't garnering the headlines it did just a couple of years ago, but for marketers search spending continues to be high. According to new data from Covario the global search spend increased 21% for 2011, with a 28%... >>
Is your paid search campaign performing high without hurting your organic search campaign? Many marketers aren't sure but a new algorithm from Covario could help to determine how paid and organic search results are performing - or non-performing. ... >>
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- Webrooming, Showrooming pushing shopper engagement
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