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BizReport | Search Marketing July 15, 2014

Covario: Search spend up in Q1, Q2

For the first half of the year, search marketing is doing very well - with mobile search spending leading the way. According to Covario's new Global Paid Search Spend Analysis the Q2 search spend increased just over 21%; the Q1... >>

BizReport | Search Marketing April 14, 2014

Study: Mobile search captures more ad dollars

Pay per click ad spending is seeing a new push and it's in the mobile space. That is the takeaway from Covario's Q1 Global Search report, which shows the mobile search spending jumped 135% (Q1 2013 vs. Q1 2014) and... >>

BizReport | Search Marketing January 17, 2014

Covario: Search strong for 2013

On a global scale, businesses are still turning to search for customer engagement. That according to new data out from Covario which indicates retail, consumer electronics and global technology search spending increased 13% from Q3 to Q4 2013 and 7%... >>

BizReport | Search Marketing July 18, 2013

Report: Paid clicks pushing to mobile

There is a shift beginning in the mobile search space. The Search Agency is reporting that for the first time Google's Cost Per Click (CPC) on mobile has exceeded that of the desktop. Google's clicks increased across screens (Q1 2013... >>

BizReport | Search Marketing July 10, 2013

Covario: Mobile pushing search, overall spend up 22%

New data out from Covario shows just how mobile is beginning to impact the overall search category. According to Covario's report mobile search now represents 16% of the global paid search spend (Q2 2013), with 40% of the spend focused... >>

BizReport | Search Marketing April 01, 2013

Paid search up 33%, researchers say

Paid search may not be as sexy as social media or as entertaining as video but a large number of advertisers continue to invest in the option. According to new data out from Covario global paid search spending increased 33%... >>

BizReport | Search Marketing January 16, 2013

Report: Global paid search up 18% YoY

Look for search marketing to continue holding strong across the global marketing space. According to new data out from Covario the global search spend increased by 18% in 2012. One interesting change is that more ad dollars are being pushed... >>

BizReport | Search Marketing October 14, 2012

Covario: Global Paid Search up 33% YoY

Brands and marketers around the world continue looking to paid search to help push online traffic and sales. According to new data from Covario paid search is up more than 33% (YoY) across the globe - search is being increasingly... >>

BizReport | Search Marketing July 05, 2012

Covario: Q2 search spend up 17%

New data from Covario shows a 17% increase in search spending (Year over Year); the search spend was up 5% over Q1 2012 numbers. Although the increases are strong, one analyst says overall search is down compared to quarters 3... >>

BizReport | Search Marketing April 26, 2012

Rio SEO solution offers automation for SEO managers

A new solution, out this week from Covario, may make it easier for Search Engine Optimization professionals to optimize content for organic search; the solution also assists in the building of optimized mobile sites, giving brands and retailers more control.... >>

BizReport | Search Marketing April 11, 2012

Covario: Search spend up 22% for Q1 2012

Search volumes continue to rise and that is pushing more dollars into the search realm finds a new report from Covario. According to data from Q1 2012, global paid search spending is up 22% (Year over Year) although CPCs are... >>

BizReport | Social Marketing January 23, 2012

SOPA/PIPA draws attention but what impact did it have?

The Stop Online Piracy Act blackout of last week may be old news to the protestors but the effects are still being felt around the web - especially by businesses and brands who took part in day-long blackouts. Stats from... >>

BizReport | Search Marketing January 05, 2012

Covario: Marketers need to push search spend to compete

Search marketing isn't garnering the headlines it did just a couple of years ago, but for marketers search spending continues to be high. According to new data from Covario the global search spend increased 21% for 2011, with a 28%... >>

BizReport | Search Marketing August 25, 2008

Covario's new algorithm sheds light on paid versus organic search ads

Is your paid search campaign performing high without hurting your organic search campaign? Many marketers aren't sure but a new algorithm from Covario could help to determine how paid and organic search results are performing - or non-performing. ... >>