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BizReport | Advertising archives April 13, 2009

Report: younger coupon clippers turn online

Although more than three-quarters (78%) of coupon clippers are still scanning the Sunday papers for the best deal coupons, a growing number of coupon clippers are turning to online outlets to feed their cash-saving habit. ... >>

BizReport | Trends & Ideas archives April 03, 2009

Study: Youngsters get hip to coupon clipping

Clipping coupons from newspapers remains a popular activity, and more than 90 million Americans, or 78% of retail shoppers, continue to clip paper coupons. However, younger consumers, seeing the money-saving benefits of coupons, aren't stung with the stigma of using... >>

BizReport | Social Marketing March 26, 2009 tweets discounts

Twitter users will soon be some of the first to know when new, money-saving offers are made available, thanks to's recently inked deal with the micro-blogging platform.... >>

BizReport | Advertising archives March 20, 2009

Google AdWords introduces new coupon template

The use of coupons usually rises in times of financial hardship and while stores have seen their usage rise, online is seeing its fair share, too. Now Google is bringing coupon-style creative to AdWords templates. ... >>

BizReport | Search Marketing February 27, 2009

comScore: Search term spikes reflect Americans' economic anxieties

Concerns over job prospects and financial wellbeing are being reflected in search terms, according to data recently released by comScore.... >>

BizReport | Trends & Ideas archives February 03, 2009

Hitwise: Steady growth in 'e-book' searches

Hitwise's Robin Goad has released data regarding searches for e-books. His findings have revealed a steady growth in searches for the term, demonstrating a continued interest in digital reading. Marketers can easily integrate e-books into their marketing strategy, driving traffic... >>

BizReport | Ecommerce archives December 10, 2008

SMRB: Increasing number of consumers clicking coupons

Consumers all over the U.S. are coupon-clicking this winter, and recent research from Simmons Market Research Bureau found the numbers are, unsurprisingly, well up on last year. ... >>

BizReport | Mobile Marketing December 03, 2008

Mobile phones take on new roles

One in six mobile users in the U.S. are attached to their mobile phone 'at all times', according to a new study from Knowledge Networks, and that includes when they're at home. ... >>

BizReport | Ecommerce archives October 15, 2008

Consumers plan a budget-conscious Christmas

Consumers plan to employ a variety of money-saving tools and strategies to bag a bargain this holiday season, according to a recent survey by Harris Interactive, commissioned by coupon website >>

BizReport | Advertising archives October 09, 2008

Can coupons save Christmas?

As the global economy continues to shrink, businesses are feeling the pinch. Short of closing doors - even cyber doors - marketers are scrambling to find a viable way to compete with big box retailers who can discount products to... >>

BizReport | Ecommerce archives October 02, 2008

Canadians keen to download coupons

Canadians are very interested in downloading coupons from the Internet, but a lack of retailers offering this option and the reluctance of some bricks-and-mortar stores to accept self-printed coupons, is holding back the practice.... >>

BizReport | Email Marketing September 30, 2008

"Live Offers" real-time email couponing

ExactTarget have launched a new couponing platform that enables marketers to offer on-the-fly discounts and promotions while tracking open rates, print rates, redemption and ROI.... >>

BizReport | Social Marketing September 22, 2008

Catch Millennial eyes with electronic coupons

To get your printed coupon in front of a Millennial is hard work, to make them cut it out and use it is almost impossible. Why? Because the majority of Millennials get their information, and therefore marketing messages, online or... >>

BizReport | Mobile Marketing September 10, 2008

Mobile ads - a game of give and take

Mobile advertising response rates are more likely to rise if an incentive is offered, according to a recent report from ABI Research, and real-world coupons and discounts are most popular.... >>

BizReport | Ecommerce archives July 21, 2008

Coupons: Paper used more than pixels

Coupons are currently popular with households of all types across the U.S. in an economy where consumers are feeling the pinch. Many are turning to the Internet for discounts, but while coupon-clicking is more popular today than ever before, paper... >>

BizReport | Mobile Marketing June 17, 2008

Coupons, INC., Yahoo partner for mobile coupons

Mobile marketers have a new way of attracting consumers. A recent partnership between Yahoo and Coupons, Inc. gives mobile marketers the chance to send branded coupons to interested users. ... >>

BizReport | Research archives June 13, 2008

Americans become more interested in coupons

With gas prices raging and no relief in site, more Americans are turning to coupons to help them make ends meet. According to a recent Hitwise report, visits to coupons sites increased by 56% since 2007.... >>

BizReport | Ecommerce archives April 08, 2008

Recession and convenience drive coupon use

Coupon redemption rates in the U.S. have dropped to around 1% during the last decade, but it appears that the whiff of recession in the air and an online distribution strategy is enough to turn even those on above-average incomes... >>

BizReport | Research archives April 03, 2008

Recession prompts increase in coupon use

According to a new survey from Harris Interactive, over half of Americans will tighten up on their spending if a recession were to set in.... >>

BizReport | Loyalty Marketing March 14, 2008

Coupons: From clipping to clicking

A new service launched today by AOL could signal the end of coupon clipping and the beginning of coupon clicking.... >>

BizReport | Research archives June 13, 2007

Online coupon usage increases with income

According to new survey results from, U.S. consumers with higher incomes are more likely to use online coupons.... >>

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