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BizReport | Mobile Marketing July 06, 2010

Cedar Fair turns to mobile for consumer engagement

Forget those paper maps with showtimes and ride locations. Although those maps still exist and are handed out by the millions each year, one major amusement park company is turning to mobile to help visitors reach special events, rides and... >>

BizReport | Ecommerce archives June 28, 2010

Retailers: Coupons benefit you, too

While most marketers consider only the benefit of coupons to the consumers who clip and redeem them, information from Compete underscores the benefit of the coupon to the retailer offering the deal. According to the Compete Online Shopper Intelligence study... >>

BizReport | Ecommerce archives June 23, 2010

RetailMeNot: Top online coupon travel-related

Coupon traffic this May reached 13.6 million users, a 42% increase from 9.61 million users in May last year. In total, online coupon users generated $31.1 million in sales, a 42% jump from $22 million in May 2009, according to... >>

BizReport | Ecommerce archives June 01, 2010

Which coupons work best on men?

Coupons now wield perhaps more power than ever over a consumer's retailer and brand selection and, while women are the prime users of coupons, there is a way to grab the attention of men. ... >>

BizReport | Mobile Marketing May 12, 2010

Advertisers divert budgets to mobile

The mobile audience appreciates and engages with branded apps, while video via mobile is also popular, so it's no wonder that marketers are looking to boost their mobile ad budgets over the coming year and are eyeing these formats excitedly.... >>

BizReport | Ecommerce archives April 22, 2010

Survey: Grocery shoppers are influenced online

When it comes to consumer packaged goods (CPG) or food purchases, many shoppers are influences by ads and information found online. A new survey from Burst Media found that online ads, coupons and sales promotions influence how and when consumers... >>

BizReport | Ecommerce archives April 20, 2010

Report: Consumer spending goes hyper-local

Local marketers may have a leg up on competitors if they stay local. What do I mean? A new study from 8Coupons.com indicates that a majority of US consumers spend often within a five mile radius of their home. Ergo,... >>

BizReport | Ecommerce archives March 17, 2010

Analog Analytics offers hyper-local options for advertisers

There is a new option for local online publishers: local coupons, gift certificates and deal options targeted to the local readership. The platform from Analog Analytics gives publishers and marketers the ability to connect on a local level with consumers... >>

BizReport | Ecommerce archives February 11, 2010

Free mobile coupon creation/distribution service launched for retailers

You can't escape the stats and facts currently being reported about mobile marketing and, in particular, mobile coupons. A U.S.-based firm has announced a "first of its kind" service that allows retailers to easily create and distribute mobile and digital... >>

BizReport | Mobile Marketing February 04, 2010

Mobile couponing opens up massive opportunities for retailers

While mobile couponing is in the early stages of adoption in the marketplace the growing interest from consumers, especially young adults, opens up new opportunities for retailers to engage with their customers.... >>

BizReport | Ecommerce archives January 25, 2010

Three coupon tips for 2010

Although consumers are shopping and spending more than in the past twelve months, many are shopping differently. They are looking for deals, which means now could be the perfect time to invest in a coupon campaign. Over the past year... >>

BizReport | Trends & Ideas archives December 14, 2009

Internet coupon use rising but newspapers still main source

Newspapers are still the main source for coupons, according to new research from Borrell Associates. But, while online coupons currently represent just 5% of redemptions this year, they account for 20% of the value of all redeemed coupons.... >>

BizReport | Ecommerce archives December 11, 2009

$16 billion spent during holidays - so far

Etailers may not be making huge bank so far this holiday shopping season, but they are reaping some larger than expected rewards. According to metrics firm comScore just over $16 billion has been spent online and that is only for... >>

BizReport | Advertising archives November 30, 2009

Entertainment, food most interesting coupon offers

When it comes to a deal coupons are one of the most-searched for options. Over the past two years online coupon use has skyrocketed and the use of offline coupons has increased as well. Still, there are coupon offers that... >>

BizReport | Email Marketing November 17, 2009

Experian: Coupons raise email marketing click rates and revenue

It should come as no surprise to any well-read marketer that consumers are lapping up coupons both on- and offline. New data released by Experian Marketing Services shows that email marketers can benefit hugely from including coupons in their communications.... >>

BizReport | Mobile Marketing October 27, 2009

Moms use iPhone as key shopping tool

Wired women are becoming an increasingly popular demographic for marketers to target as this traditionally slow-to-adopt segment empower themselves with new technology. More recently, mobile marketers have been focusing their attention on a growing segment of this demographic - the... >>

BizReport | Ecommerce archives October 20, 2009

Coupon availability beginning to dictate shopper decisions

Most etailers and even offline retailers expected it to happen. Still, the results from the second annual Benchmark Survey on Consumer Coupon Behavior may startle some because of the number of consumers changing their habits. The survey found that nearly... >>

BizReport | Advertising archives October 08, 2009

ChaCha rolls out mobile couponing platform

The coupon craze just keeps getting bigger in the US as consumers look for ways to continue cutting back. Whether clipping coupons from Sunday inserts or looking for coupons via computer or mobile, millions of consumers are clipping and saving... >>

BizReport | Search Marketing October 07, 2009

Ask.com adds coupon search

Value-hunting consumers have pushed up searches for coupons on Ask.com 50% this year and, with the upcoming holidays, that figure is bound to rise further. In response, Ask.com has put in place new technology to cater to those searching for... >>

BizReport | Ecommerce archives August 12, 2009

New Yahoo website caters to coupon clippers

As more and more consumers turn bargain hunters, Yahoo launches a new site that points consumers in the direction of special offers and coupons. ... >>

BizReport | Ecommerce archives July 14, 2009

Study: Price more important than loyalty

Brand marketers banking on brand loyalty to keep the bottom line in the black may be banking too much. According to a recent Epsilon/ICOM study, cost is outweighing the loyalty factor for many consumers. With the economy still on uncertain... >>

BizReport | Email Marketing May 22, 2009

Borrell predicts demise of direct mail, rise of email

As more businesses abandon direct mail in favor of email, the paper-based medium is spiraling into a precipitous decline, finds new research from Borrell Associates.... >>

BizReport | Mobile Marketing May 21, 2009

Mobile marketers engage with 2D barcodes

We're hearing more and more about the use of mobile phones in-store, allowing marketers to reach consumers while they're making purchasing decisions by providing access to reviews or special promotions. Now, with the rise in use of camera-enabled mobile phones,... >>

BizReport | Mobile Marketing May 09, 2009

Mobile phones turn into barcode scanners

New mobile phone barcode scanning technology has been released that will help further integrate the devices in to the sales and marketing loop and bring on- and offline media closer together.... >>

BizReport | Ecommerce archives May 06, 2009

Coupons increasingly popular with younger consumers

There have been many reports out recently that seem to demonstrate the increasing use of coupons and the general consensus is that their use is up - whether on- or offline. ... >>

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