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BizReport | Ecommerce archives February 16, 2018

Paper coupons continue to reign despite marketers' emphasis on mobile, digital

Despite marketers' emphasis on digital and mobile, consumers continue to regularly clip and use paper coupons. Research reveals that ignoring paper coupons means missing out on targeting a large chunk of coupon users.... >>

BizReport | Ecommerce archives July 12, 2017

Consumers increasingly prefer digital coupons to paper

Couponing is an easy and smart way for consumers to save money and has proved consistent and popular with marketers throughout the years. As more consumers head to the stores armed with a smartphone the preference for digital coupons has... >>

BizReport | Ecommerce archives December 06, 2016

Mobile ecoupons to drive significant rise in redemption rates

Juniper Research has released a new report on ecoupons which forecasts that redemptions are set to rise significantly in the next few years, especially via mobile. ... >>

BizReport | Mobile Marketing January 27, 2016

65% redeem mobile coupons within 5 minutes

A new State of the Mobile Coupon Industry report fro Koupon Media reveals the growing use of mobile coupons, focusing on redemption patterns for convenience stores. ... >>

BizReport | Ecommerce archives October 08, 2014

Savvy shoppers visiting several supermarkets in one trip to save money

The days of doing a big grocery shop in one location may one day become a thing of the past, according to recent research in the UK from food and grocery research and training charity IGD, with more consumers visiting... >>

BizReport | Ecommerce archives May 09, 2014

Survey reveals scale, scope of shoppers' demand for mobile marketing

Today's digital shoppers are more open to receiving mobile marketing messages and promotions on their devices than ever before, according to new research in the UK from retail and shopper marketing agency, Savvy Marketing. ... >>

BizReport | Ecommerce archives April 29, 2014

Savings and discounts the new norm for UK shoppers following recession

British shoppers are finding it hard to shake off the impact of their country's biggest recession since the Second World War, according to new research. Customer insight specialists Aimia surveyed consumers in the UK and found that hunting out discounts... >>

BizReport | Trends & Ideas archives September 24, 2013

49% of marketers plan to launch Christmas campaigns before Halloween

Most marketers have started planning Christmas campaigns but some are closer to launching that others. According to new research from Experian Marketing Services, almost half of marketers plan to launch campaigns before the trick and treaters have finished their door-knocking.... >>

BizReport | Mobile Marketing June 18, 2013

Mobile offers, coupons big draw for Dads

As coupon-clipping moves into the mobile arena, dads are overtaking mothers when it comes to taking advantage of deals delivered to their mobile devices, according to a new poll from Placecast conducted by Harris Interactive.... >>

BizReport | Mobile Marketing March 11, 2013

90% of students use mobile to hunt out deals, coupons

One in five college students in the U.S. are addicted to mobile deals, according to new research conducted by Study Breaks and Campus2Careers, with the majority of students overall using their mobile devices to look for deals and coupons. ... >>

BizReport | November 08, 2012

Rising food prices push Brits online to shop for groceries

Three-quarters of consumers in the UK now use the Internet to shop for household groceries, according to new research from Nielsen, driven by increasing food prices and convenience. ... >>

BizReport | Ecommerce archives August 27, 2012

Consumers to start holiday shopping early - are you ready?

Online retailers who still think they've got lots of time before Christmas to get their seasonal marketing strategies formulated and their websites ready for action had better think again. A new survey from found that over a third of... >>

BizReport | Social Marketing May 04, 2012

Facebook Offers now available to businesses across U.S.

Facebook has rolled out their self-serve Offers feature to all U.S. regions today after four months of testing with selected partners. ... >>

BizReport | Social Marketing December 15, 2011

New Facebook ad unit allows brands to reward Fans with coupons

Consumers want to be rewarded for their loyalty to brands via social media and Facebook is rumored to currently be testing an ad option that will give them exactly that. ... >>

BizReport | Ecommerce archives November 17, 2011, Optify releases push social envelope

Two new releases in the social space may help retailers and brands increase their social profiles. From a coupon/social integration and from Optify a tool to help create landing pages and optimized social pages.... >>

BizReport | Ecommerce archives May 13, 2011

RapidBuyr offers something new in land of daily deals

For just over a year, the daily deal space has been heating up. As more consumers catch on to the craze, more brands are hitting the marketplace with their offerings. A new type of deal from RapidBuyr may help certain... >>

BizReport | Research archives April 05, 2011

Survey finds Americans shopping smarter, not harder

When it comes to saving money, more Americans are turning to coupons to keep some green in their wallets. According to a recent Harris Interactive and survey 95% of Americans are now actively looking for some kind of savings... >>

BizReport | Ecommerce archives February 14, 2011

Report: DigiCoupons up 41% Year over Year

The coupon industry continues to soar. According to's recent Trend Report coupon distribution increased by nearly 7% in 2010 with more than 40% growth in coupon redemption. For CPG and retail brands this is a sign that consumers continue... >>

BizReport | Blogs & Content archives November 18, 2010

How to engage foodies and why you need to

Why are foodies important? Because nearly 100% of the consumer base cook on a daily basis and they don't just want traditional baked chicken and mashed potatoes. Amateur chefs are moms, dads, young adults, seniors and busy families - they... >>

BizReport | Mobile Marketing November 17, 2010

Grocey app gives consumers instant benefits

The next generation of coupons may be simpler to use than many believed. This week, Pushpins is launching a new mobile grocery coupon app which gives consumers instant access to savings. In the past many coupon type apps have been... >>

BizReport | Ecommerce archives October 27, 2010

Coupon users rich, social, and environmentally aware

The image of a coupon user has changed a lot thanks to the digital revolution. No longer are they portrayed as penny-pinching old ladies rummaging through wads of paper slips at the supermarket checkout. Nowadays coupon users are flashing their... >>

BizReport | Advertising archives August 20, 2010

JiWire: Over half of mobile users want location-based ads

If you're still considering whether location-based marketing is something worth investigating, you're way behind the curve. On-the-go consumers are already dialed in to location-based marketing and soon it'll be an expected part of their retail experience. ... >>

BizReport | Ecommerce archives August 03, 2010

Report: Digital coupons now topping printed

In the last year, according to a new report from, digital coupons have grown 100% as free-standing inserts (i.e. coupons from newspapers) have increased only about 8%. Quite the difference, especially coupled with information that more than $1 billion... >>

BizReport | Ecommerce archives July 26, 2010

Mobile coupon use set to soar

Earlier this month announced it had passed a mobile milestone with over 1 million downloads of its iPhone and Android coupon apps. Now the decade-old e-coupon firm is about to release data showing significant growth in digital coupon use.... >>

BizReport | Email Marketing July 20, 2010

Brunner: Moms' preferred brand communication channel is email

While some big brands are giving email the boot, others realize that for many segments of society it is the preferred channel of communication with trusted brands. One segment, in particular, takes time to check email regularly and actively looks... >>

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