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BizReport | Advertising archives February 10, 2010

Study: Marketers spending more but not spending efficiently

When it comes to online marketing there are many metrics firms, a plethora of data and a near-endless stream of consumers. Still, many online marketers are off consumers' radar because their efforts aren't quite good enough. According to a new... >>

BizReport | Ecommerce archives December 22, 2009

Coremetrics: Brits spending, buying more online

Coremetrics' most recent Benchmark study shows an air of optimism among U.K. online shoppers with a significant rise in online spending this Christmas and the number of items per transaction on the increase, too.... >>

BizReport | Advertising archives October 05, 2009

Fetchback, Coremetrics partner for simpler retargeting

If you think retargeting ads to consumers who have left your ecommerce site is too hard, think again. Advertising retargeter Fetchback has partnered with marketing optimization firm Coremetrics to give marketers even more control over retargeting ads. The new platform... >>

BizReport | Advertising archives June 11, 2009

Coremetrics launches AdTarget for behavioral marketers

Add another online face to the behavioral marketing fray. Coremetrics has launched AdTarget, aimed at reaching consumers with specific ads.... >>

BizReport | Ecommerce archives April 09, 2009

Coremetrics: March sees rise in online spending

According to new figures released by Coremetrics, consumers spent more on more items during March giving online retailers a much needed boost. ... >>

BizReport | Email Marketing July 16, 2007

Coremetrics testing behavioral email marketing tool

Testing of Coremetrics’ LIVEmail 2.0 has begun. The updated automated email marketing application will help marketers identify the right offers for the right recipients at the right time.... >>