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BizReport | Ecommerce archives August 27, 2013

Brands: Why you need to know the customer path

As data collection becomes more sophisticated, brands are not only finding out how customers react on-site but how they are reaching ecommerce sites and what social media tosses into the mix. That is putting customer attribution models at the top... >>

BizReport | Ecommerce archives August 19, 2013

Ecommerce trends that may help brands connect

Back to school shoppers are expected to push more than $70 billion retail dollars into the US economy this month. That is a drop in the retail bucket, especially when we take holiday shopping forecasts into account. According to one... >>

BizReport | Ecommerce archives August 16, 2013

How to use back to school to drive loyalty

North American shoppers are in the midst of the back to school rush - hitting online and brick-and-mortar stores for last-minute clothes and shoes as well as school supplies like paper and pencils. For retailers, this season has two prongs:... >>

BizReport | Advertising archives September 21, 2012

Brands: How TV continues impacting digital

Television may not have the cache or measurement it once did, but don't knock television off your radar, brands. According to new data out from Convertro television continues impacting not only traffic to branded and non-branded sites, but it is... >>

BizReport | Advertising archives September 20, 2012

Nielsen release ties video, demographics, engagement

The new integration between a number of video hubs and Nielsen will offer video advertisers more for their advertising dollar. The integration results in the Nielsen Online Campaign Ratings platform which uses viewer demographics from Nielsen and engagement numbers from... >>