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BizReport | Blogs & Content December 28, 2012

Report: Content spending to spike in '13

Looking ahead to 2013, content is expected to get a second or maybe third glance from brands. That according to a recent Custom Content Council/ContentWise survey, which predicts that branded content spending will increase in the New Year.... >>

BizReport | Blogs & Content January 04, 2010

Study: 2009 banner year for branded content

It is no secret that with the evolution of the Internet many brands have taken advantage of the so-called free space to spread their message, offer advice and even ask for consumer reactions to products or services. But in 2009... >>