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BizReport | Social Marketing September 26, 2014

Parents prefer Facebook to Twitter for CPG brand social engagement

Which social channel is preferred by consumers for engaging with CPG brands? According to a new study from G/O Digital, it's Facebook.... >>

BizReport | Research December 05, 2013

Report: Online wide open for CPG brands

While retailers, auto manufacturers and even pharma brands have hit the ecommerce space hard, new data out from Deloitte shows that CPG brands have a way to go when it comes to digital shopping. Researchers found that while CPG execs... >>

BizReport | Ecommerce May 30, 2012

Just 1.5% of consumers determine new CPG's success

When consumer-driven marketing firm, Catalina Marketing, analyzed the two-year purchasing behavior of approximately 41 million U.S. consumers at approximately 20,000 stores they found only a very small percentage of those shoppers determined the success of new Consumer Packaged Goods product... >>

BizReport | Ecommerce January 13, 2011

Research: Boomers more likely to purchase CPG online

Online shopping is increasing among all age groups - but that doesn't mean shoppers are buying more online, according to an ongoing shopper experience study by The Integer Group and M/A/R/C Research, they're just shopping differently. ... >>

BizReport | Advertising August 06, 2009

Internet Marketing 101: CPG advisory board launched by Tribal Fusion

A group of advertising veterans, along with digital marketing company Tribal Fusion, have teamed together to help consumer package goods (CPG) advertisers better control ad campaigns. By offering advice and best practices for campaign implementation, the board hopes to give... >>

BizReport | Research July 28, 2009

Do your products need a make-over?

Chances are, if you're a consumer packaged goods (CPG) marketer, consumers are not buying products because of the packaging. They are buying strictly because this is what they have purchased in the past. Not a bad thing, but when trying... >>

BizReport | Trends & Ideas July 30, 2008

Nielsen embraces consumer personality profile mapping

Nielsen is adding consumer personality profile mapping to its Homescan Consumer Panel giving consumer packaged goods marketers the ability to track not only consumer purchasing habits, but the behaviors and personalities that drive those individuals to buy.... >>

BizReport | Research March 18, 2008

Report: Some consumers would do away with packaging

Clever packaging may not be as necessary to consumers as originally thought. Though unique or colorful packaging may catch a consumer's attention, a new study from Nielsen finds that more than half of US consumers would get rid of all... >>

BizReport | Mobile Marketing March 12, 2008

Large grocer signs on for mobile coupons

Packaged goods companies are beginning to adopt a more proactive stance to the mobile realm. With the help of CellFire, a mobile coupon company, many CPG brands including General Mills and Kimberly-Clark are testing a system which will deliver coupons... >>

BizReport | Search Marketing January 15, 2008

Consumers crave online CPG product information

Many consumers are actively searching for CPG product information online, according to a survey by lead-generation firm Prospectiv, but a surprisingly high number say they often cannot find the information they are seeking.... >>

BizReport | Search Marketing October 23, 2007

Search proves good route for CPG marketers

Significant numbers of consumers use the Internet to search for consumer packaged goods, found a new collaborative study by comScore, Yahoo, Proctor & Gamble and the Search Engine Marketing Professional Organization (SEMPO).... >>